My Diary

Alice fashion Journey - fresh start

04 September 2019







What`s up dudes? Well, long time no seen! August was over in a second it seems. Travelled abroad to London for some shopping with my father and spent some time in the wonderful archipelago. I also did start a-new in the luxury fashion industry of Stockholm. First up in August was meeting up Mulberry HQ representatives in order to style the Mulberry stores into perfection, even though my new position was scheduled to start up in September. Uberexcited about my new position and so grateful that CEO of Imagegroup did reach out to me and offered this position. Previously (before my position at Louis Vuitton) I truly did love to work at for Eva and Conny Lindström at Imagegroup, so excited to be back! Xoxo







august 2019 - an update

14 August 2019







Just grabbed some lunch and thought I ought to peep in here to keep you updated of my life. Sorry for my absence, although not sorry for the reasons for it :) Summer has been absolutely amazing with lots of travels both abroad and to the wonderful archipelago of Stockholm. Off again the day after tomorrow for an extended weekend - destination London - familytime with my father. Then off again next weekend with friends :)


Yesterday I signed a new job contract, wiie!!! New responibilities and new challenges in the luxury fashion industry of Stockholm that starts off in September. Thrilled of course and even more so as I only last week declined a jobinterview for Christian Dior abroad. I thought about it hard, even more so as I got the offer so unexpected and without a previous contact. Blessed and flattered for sure - I mean Christian Dior -  although Stockholm/Sweden feels right for me at this moment in time. I got quite many joboffers this last month, quite unexpected but most welcome, as I did not reach out and applied for any job myself. Now - decision done - thrilled!


At home, renovation still in progress until September. After everything is absolutely on fleek home - housewarming party a la Alice coming up. Also need to find an awesome kinder(dog)garden for my darling yorkie Krispy Kreme who hates to be at home alone as I myself will start working :) Another thing - Even though I still miss my daily life owning my own horse, who passed away so unexpectedly too young a couple of years back - I yearn to start fresh with a new dressagehorse as soon as I am settled in life. Horses and hounds - a lifestyle for Alice <3 


Now off to Alexander Meyer to style my hair. Simply adore those superfly hair-flips, don't we. Later beeps! xoxo







what is on your mind - alice?

30 May 2019






Well, so much to tell you! Although, just got time to provide the essentials as you dudes might need an update on my life in general? Or, maybe like Hell No! Well, I provide it anyway :) Currently Alice wonderworld is taking place just about everywhere with focus on training. The fashion business of Stockholm is so very small and summer is around the corner, so I have decided that I might start seeking a new employment or internship from aug-sep instead of now. (I must add that the actual challenge in a position is more important then where I will be based in the world ) For now travelling opportunities has popped up that got my full focus and attention this summer. Great energyboosting and really really looking forward to what´s ahead :)  

The thing that is energy draining and consuming me at the moment is that my apartement is going through a huge make-over, part 1. Windows, roofs and floors are being restored with respect from the age of the building,  early 19th century. Part 2 will be a restoration of walls, doors and kitchen, probably that will be fixed during fall, depending on what plans ADIA has,for the building. For now I am trying my best to keep ahead with just choosing colors, wallpapers and patterns to make that place reach it absolute height. I might go darker than ever, maybe the apartment will match my fashion favourite color, black and greyscale with a touch of gold? When all is finished you may get a peek-a-boo as in before-and- after pictures!? Would you like that? It might not be about fashion, yet a part of my life.

Well, will be flying away tomorrow so no more blogging this upcoming weekend! Take care and remember - Be good - Always !!! xoxo




top 5 trends on my mind - fw 2019

30 May 2019




Well, I have been abscent for a while. Do not dispear though! This last week I have been a busy bee going thru all collections for upcoming fall winter in order to provide my personal forecast of trends next season. Now I have time to continue where I let go about a year ago, my will to provide a different more serious and also from a academic perspecive, fashionblogging. Wanna be on fleek just keep following me, hehe!! (Do not forget that you can always click on image of your choice for a closeup) xoxo



1. The eighties (80s)


Off White, Isabel Marant, Saint Laurent and Elie Saab

Glitz, glam and shoulders as the 80s should be. You feel that disco vibe of Studio 54, aight! 



2. The punk or might even be the grunge


Philipp Plein, Alexander McQueen, Dsquared2 and GUCCI

Be bold, be insubordinate and show off your inner boldiness and awesomeness on the outside! Make your way in black, sharp lines, check, lace and metal!



3. Hound´s tooth


Balenciaga, Chanel, Alexander McQueen and Dolce & Gabbana

Dress to be the center of attention. Wear, for instance bold prints as the hound´s tooth, maybe from head to toe. Noone remembers a coward! 



4. Accessoires 


Alexander McQueen, Louis Vuitton, Prada and Versace

No one remembers a covard! Go big or go home is the trend. Overdo it in every sense with maximus accessoires, big belt with waist in focus and futuristic shades


5. Hats on


Versace, Fendi, Christian Dior and Tom Ford

Animal feeling or just a bit of fluffy, its all up to you! 



All images from


United Arab Emirates - home sweet home

13 May 2019



This world is so small, as a dear friend once wrote about love. Now, it strucks me that it is really true in so many ways. I have only been home about a month and during this time I have moved into a property owned by ADIA Abu Dhabi Investment Authority) in Stockholm Sweden. This is the only property, or block, owned by AIDA in Sweden as they bought Sturegallerian AB many years back.

During my long vacations in UAE (Dubai and Abu Dhabi) I have had the privilage to meet both members from the Al Nahyan and Al Maktoum families at for example Polo Tournaments and Forumla 1. To my experience, and as I know many emirates investors, they do have a special sense of business for real estate and at the very highest level. Although, they would be truly disappointed of what the responsible company in Sweden has done to this cultural building from the early 19th century that I have an apartment in. I do think it must be the worse kept property in all Sweden. Bad PR for a country I love so much, even though I am absolutely sure the owners know nothing about this, yet!

Well my family is working hard now to get things in motion and working endlessly to force a restoration of this highly protected cultural property and I am sure everything will be fixed, sooner or later :) I feel I live in my home from home in some way, as I miss UAE and all my wonderful friends living there and ofc the magic sunsets! xoxo









alice - back to reality

11 May 2019








After almost 10 months away from serious blogging it is time for Alice to get it together :)


Since fall 2018 I have travelled the world with no other mission than exploring the world and finding new aspects of myself  as in mindfulness. Mission accomplished I may add. Now, I have been back in Sweden for a couple of weeks. During these last weeks I have been moving to a new home and everything has been about packing and unpacking and making plans for renovation, refurnishing and decorations :) Well I just remember that in the middle of that moving chaos I enjoyed a short vacation in Maldives too :) Time flies, now the hour has come for me to:


1. Seek a job within the fashion industry of Stockholm 

2. Start fresh with this blog and take off where I finished last summer and provide deep analysis of fashion and trends from a academic perspecive as well as from a perspecive as being a true fashion passionista.


Sooo,  no more dreaming away and looking at my fingernails while nothing is a must in life :) Pure grinding is something I am really looking forward to get back to again! Strange as it may seem? xoxo





louis vuitton - ss2020 resort

10 May 2019








As I looked thru the new Louis Vuitton collection by Nicolas Ghesquière I felt immidiate - You truly keep thru to your beliefs. A Louis Vuitton collection by this master has always been a mix between heritage and craftsmanship on one side - on the other side technology, innovation and a look into the future. This collection is no exception to the rules that applies by Ghesquière. As I as always tend to look for signs from history or rather get a blast from the past - BANG - 1980s is strong now - although in a new interpretation. The women look soo strong and independent, yet so feminine. That is not always easy to mix and make to a success. You did it again Ghesquière! xoxo







All images from Please click on image of your choice for a closer look.


chanel - virginie viard - ss2020 resort

10 May 2019








The first collection for Chanel with its new creative director is this, Chanel ss 2020 Resort. Viard has been working closely with master Karl Lagerfeld for many many years. She began working with Lagerfeld at Chloé. For Chanel she has worked for over 20 years with Lagerfeld where she helt the position as studio direcor. It would be wrong of me to compare the two creative directors as they have worked toghether for so many years. Who is who and who did inspire the other one in what look?  What I can say is that there is much evidence in this collection in form of a rememberance of earlier collections by Lagerfeld. In that sence she is keeping Chanel as Chanel should be, bringing her own more feminine softness and ease as i do believe is reflecting her woman´s perspecive. I do love Viards first collection and her I present my top looks and top details! xoxo







All images from Please click on image of your choice for a closer look.

update - much ado about life

14 April 2019








This last year has been much ado about life! With that I mean growing as a cultural being by travelling and meeting new people, new cultures and new countries. Currently, I am on vacation in Maldives. Love it here. Everyday empowering with talks, walks, gym and sun. Also, really some magic sunsets at this magic spot in the world. <3 

I will be back in Stockholm in the end of next week. At that point it is a bit of "back to reality" check for me as I have decided to look for work within the luxury fashion business of Stockholm. Have you got any suggestions: Hit me up on Laters gaters ! xoxo





soon - it´s my birthday

06 March 2019





Off-White Parka and Off-White Bikerjacket - Feels legit to call them essentials!



Very very soon it is my birthday! Even though I will miss out on celebrating with family and friends from back in Sweden, I do expect I will be celebrated big time here in Dubai on the 18th of March. (In the end of March I will travel to Stockholm to fix up the new apartment in Sturegallerian and finally get a big walk-in closet, wiiie) Here I present a little birthday wishlist! Yep Dad, I know you are watching! 




Valentino bags in different shaps, yet metallic in common - gold and silver. Superfly!




My fashionsense is far far ahead and already constantly thinking about fashion for fall/winter 2019. Yet, some stuff has hit the stores that I simply can not resist!! Later beeps! xoxo




Killin´ dress from Alexandre Vauthier and starshoes from Saint Laurent. Leisure at is best from GUCCI and ofc those chunky sneakers I adore, also GUCCI.



All images from Please click on image of your choice for a closer look.




louis vuitton - rtw fall 2019

06 March 2019









So, finally yesterday evening Nicolas Ghesquière presented his collection rtw aw2019 for Louis Vuitton! Loved it! The collection had a great sense of modernity and innovation based upon craftsmanship in exquisite materials. Luxury fashoin at is best, or as I like to refer to it - Desireable fashion!

I here provide you with a sense about how I look upon fashion collections: First and foremost I "feel" the presentation - the looks, the styling and the room where the collections is presented. I absorb the atmosphere of the entire collection being finished and up for presentation. Secondly, I dig into all the details very very closely. Therefor I here present a video of the entire collection with my choice of images from details I adore. (Do not forget to click on image of your choice for a closer look)

Btw, if some of my former LV colleagues look into this site - I miss you all, and hope to catch up with you, when I return to Sweden! xoxo









All images from Please click on image of your choice for a closer look, or download.



best collections - rtw fall 2019 - part II

05 March 2019












Haider Ackermann






Part II of RTW Fall 2019! (Click on image for a closer look or to download) xoxo





Off White


Saint Laurent


Tom Ford




Zuhair Murad



All images from Please click on image of your choice for a closer look.



best collections - rtw fall 2019 - part I

05 March 2019






Alexandre Vauthier



Alexander McQueen









Without any explanation why - Here I present my personal choice of best collections for rtw fall2019! I have looked thru all the collections, my choices of best collections are here only represented by 4 looks. (Although, the collections represented here has so much more to offer, so do not miss out on the entire collections at  Feels legit to mention that this selection of rtw 2019 will be diveded in 2 posts! (Click on image of your choice for a closer look or to download) Laters xoxo







Dolce & Gabbana



Dries van Noten



Elie Saab



All images from Please click on image of your choice for a closer look.




Last update - and summery - 2018

30 December 2018










Hello chicks and dudes! Long time no seen. When I think about this blog - It feels legit to check in here to update you about the life of Alice in Wonderland and also provide you with a short summery of my 2018.

This year has made a hugh impact on me as a person. Ups and downs have made me grew a lot and empowered me in ohh so many ways:


Bottom 3 during 2018

1. My only true mutual acknowledged soulmate ever, passed away in april. I always thought we would end up together one day, although forced apart against our wills in july 2015. When we first met, like looking in a mirror. Two souls alike! His sudden death cut my heart and sorrow struck me down and still lingers on a daily basis. I will cherish all those private memories - his loving hands never letting go while sleeping, the way he looked at me, his kind and shy smile and our discussion about everyday life  <3

2. After this I could not stay in Stockholm. Therefor I ended my contract at LV in July (still miss my lovely work, team and customers badly) to flee away and travel the world with the ambition to get my mojo back in life.

3. I have made many final decisions during 2018 that also meant leaving people behind me that has drained me and my positive energy and taken my kindness, generosity and loyalty for granted during so many years. These decisions was not any sudden ones at all - yet no walk in the park - although necessary.


Top 3 during 2018

1. I have been discovering the world: Paris, London, Marbella, Miami - and during several months during fall - Dubai. I have fallen in love with Dubai and its boosting energy, therefor I will begin 2019 wtih another period of 3 months starting off today.

2. Dubai gave me the right energy to help me sort out a lot of things both private and professional. I truly got my mojo back bigtime late fall/winter and this has strengthen- and provided me with the right tools to set goals for my future.

3. This year has been an eyeopener in many ways. I now feel like an empowered woman - confident in myself and my choices. I have more then ever before received proof that my personality - based upon my belief that kindness, loyalty and strong ethics - is the right guidelines for my life.  I am always trying my admost to be the best person I possibly can be. 


This is all for me for now. My ride, bf Jenny, awaits to drive me to the airport. Lift-off Dubai! I adore that magic place in the world. What is not to love about Dubai? Well, I can not think about one single thing! Bye bye 2018 and ya all out there stay true to yourself and remember: Be kind, always!! xoxo











so long

01 December 2018










I have decided to take a pause from sharing my life on this website! (You can still follow me on a daily basis on instagram though). The reason for this is that I do not want to let you down by just being an average fashion/lifestyle blogger. I really do think my strength has been keeping this blog free from ads and also free from altered (photoshooped) images of myself, but foremost containing strong fashion analysis and editoral material based upon a fashion scientific academic perspective.

Life really is all about positive vibes for me and I do wanna indulge in that feeling without beeing stressed about the level kept on this blog, as I know my analysis usually takes many hours/days to really be created in a valid and legit way. These last months I have been on vacation and have choosen not to put time into this blog. Bare with me in this decision! I will be back with stronger analysis then ever one day! Maybe early 2019? But as one very special person once close to me said, I quote - I will be back, but I wnbrb! xoxo





Image by amazing fashion photographer Robert Nettarp (a close friend to my mum)



destination miami

13 November 2018








Off to the airport again - Destination Miami :) This vacation with my father starts off at Lagomar, where I have not stayed for about 15 years. Catch u again at that resort that has so much to offer when it comes to activities and ofc the sense of having such a huge private beach. Sometimes you may walk the beach when the sun sets without a person in sight. Tranquility as I have never seen a more private huge place with its very own enourmous beach like this. We will be staying there for a couple of days and then switch to Bal Harbour that is more about modern luxury and celeb kind of hotel. Sweet is it not, to get the best of two worlds?

Love Miami, although I am not sure I can call Miami my second home anymore as Dubai seems to compete about that place in my heart nowadays. Laters Gators! xoxo










happy father´s day

11 November 2018









Today I celebrate my father, my rock! He is one of those fathers that are all about family and spreading love and joy constantly <3 That might not be so frequent nowadays with a family father that combines hard work and career with daily quality time with his children? As I grew up my father went from being a DJ to working with cars (exclusive cars and old muscle cars). I do think music and cars has always been his passions in life. Therefor we have always had a DJbooth at home and a variety of old and new cars due to season :) He has also always been a bit of a rascal. Going against the flow and being a bit naughty, hehe! I have soo many stories about him to just tell a few:


- He taught me how to drive at age 4. I was sitting in his lap drivning a muscle car where our county house is. At this time I do think it was the Plymouth RoadRunner 69´ 440 sixpack or the Dodge Charger 68´with a 426 Hemi. I was a genious from childhood recognizing cars, well taught by my father as we always went to muscle cars meetings all over Sweden.

-As I was little I was all into tennis. Everyday after dads work, often late evening/night we went out in the neighboorhood playing tennis at the schoolyard. We also bought special french cheeses from a local posh cheese store at Sibyllegatan and hided those bits at the schoolyard to the rats:) At least until the local newspaper (Östermalmsnytt) wrote about at a ratinvasion at the schoolyard.

-As I started to be interested in horses and got my first own horse on my 12th birthday, daddy walk the horse and cuddle it and took care of it everyday after work. Even though he was so scared and my little shagaya arab was a wild creature in every sense. All for his daughter.

-As me and my friends started going to a teenager disco, my father was always there for security. He took a limousine or hummer from work and collected all my friends from all over town and left us off at Elverket. He waited outside those few hours until the disco closed. After, he drove all the children to make sure they made it home safely after midnight. 

- I also remember that our family always had a sense of "everybody is welcome". For instance I remember a Halloween party when I was about 7 years old. As my family is well connected, we got to use the English Embassey in Stockholm for that party. We invited ALL the kids around my age from school, and I am talking about 60 kids!! All these kids arrived at the Embassey while the parents was refuses to enter due to diplomatic and security rules and left the kids at the gates. This is one thing with my family, always welcoming and generous. 



Well well, a walk down memory lane from a wonderful upbringing in the best of familys. I could not ask for more as I always had uncondintional love. I am that kind of person that always tend to go all-in with my interests in life and I have always been supported by my family. Now I am off for a dinner at my grandparents. Today is "Happy father´s day" so we have to celebrate my wonderful grandpa too.  I do expect a traditionl Swiss Fondue for dinner tonight! Laters beeps! xoxo







getting my mojo back

02 November 2018









There is something in this wonderful Dubai that truly agrees with me! Never felt so in harmony and never ever before been so utterly loving life! What do I do at this hot desert location. I take sun and eat and take sun and eat and then again and again and again, on repeat :) In between I do train a lot and ofc shake my ass off, or to perfection, daily! Not many weeks left in paradise before touchdown Stockholm. Although, that is just touchdown for a couple of days before takeoff - destination Miami! Life is a journey and what better way to exploring it then by travelling? Later dudes! xoxo









burning beach - dubai

22 October 2018









As it is "Burning Beach" on Friday 28th Oct at Blue Marlin Ibiza UAE I have been looking around for some fashioninspo. What do you think about these looks from "Burning Man"? Too much or too little? Seems legit to me! Will be lit! xoxo







no more words needed

22 October 2018














without you

20 October 2018











20th of October 2018: Today, 6 months since you left this world behind! And 3 years since he/them broke our lingering hands and forced us apart! I still grieve daily although I know you are in a better place now! I escaped Stockholm and tried to run away from tears to get my mojo back in life, I am on my way now although I will never forget you and us. I will never forget our hopes for a future together and acknowledging a soul mate. I promise to continue beliving that we have "The Fountain" as reassurance! In loving memory xoxo









louis vuitton - philip corne

19 October 2018









You must know about now that I am a bit of a geek when it comes to learing about the luxury global fashion industry :) Both from a fashion science and ethografical perspective, I just suck up"lesson about luxury fashion" preferable from relevant forums or traditional news. 

Recently, at B&T Breakfast Club, Louis Vuitton Australia’s non-executive director Philip Corne, who’s also the non-executive chairman of Cure Cancer Australia held his speech: ‘Retail marketing, how it’s changing and what you can do to stay ahead of the curve’. That man truly confirm many of my personal analysis of the luxury market, both from my academic studies of it and from all my years of working within luxury fashion retail. Therefor, in no particular order I choose to show you some sentences that are spot-on right and gives me a reassurrance that I am not alone with some of my thoughts about luxury fashion:


"At LVMH and in particular Louis Vuitton – you have a chairman, major shareholder, and company that is never satisfied – if 3 words are spoken – innovation and creativity are 2 of them – the drive for growth is relentless.

The consumer today – unlike the past – has the power of information at their finger-tips. The world can be shopped from anywhere any time.

In my mind however – what has always been true remains the true. It starts with your product – is it genuine – does it have a clear point of difference – does it have a market – can it be priced effectively into that market – are margins sufficient to produce an appropriate return – is the business scalable – the need to embrace relentless attention to detail and who is your competition both existing and potential?

An added complexity is that having the best product is not enough. Assuming all the boxes above can be ticked then the questions remain:

What is the brand story and how to tell it?
Is it genuine?
Can it stand the test of time?
How to communicate to your current and potential client?
When has this ever been different?

The mode of delivery may have changed but the objective and message remain the same.

I hear much about luxury – an easily used word – apparently now you can purchase luxury toilet paper – computers etc. I hear that personalisation is luxury, surprise and delight is luxury, client experience is luxury, scarcity is luxury – maybe.

In my view the currency of luxury today is trust – trust in product, providence, sustainability, retail environment and trust in the fact that relationship takes precedence over transaction – understanding that if the relationship is established the transaction will follow and trust must be consistently maintained over time.

In terms of marketing therefore regardless of the method of delivery the brands that in my view will win are those that understand these basics and have at the centre of all they do an obsession with having the client as the reason for their existence.".



Take a moment and think about this sentences and what they tell about the time we live in and what effect contemorary living has on the luxury fashion market. Earlier on at this blog I have posted many clips and texts about LVMH and Louis Vuitton (check out by my searchfunction above). Feels legit for me as I have been in perfect company during these 2 last years. / xoxo



i forgot something

15 October 2018








Sometimes you forget things! This time around it is not all about forgetting a garment before leaving home, awkward! It is all about adressing questions I received about my life in Dubai when it comes to my journey towards mindfulness :) My journey towards mindfulness is all about focusing on myself: Body, soul and heart This include of course a lot of work on: 1. Body, empowering it in strength. The solution for this is to swim, yoga, lift weights and run on the treadmill almost daily. I eat what I want to and when I am hungry. I have never tried a drug or even smoked a cigarette. Alcohol has always been kept in a very small dose. These factors combined makes my body awesome in its function. 2. Soul is the part that I empower by being surrounded by wonderful people who provides the right postive vibes. Simple and legit. This includes of course going out, as I love music/concerts, dancing and meeting new people (and yes I do not need to drink at all to let loose as I often go out clubbing competely sober :) ). It also includes new enviroments to discover in UAE as for example fourwheel driving in the desert, watching a wonderful horsepolo training or visiting mosques. But also extensive reading 3. Heart is all about keeping those close to me in a close and exclusive, excluding all others. This vacation has been a trip from heartbreak as well as beeing a true eyeopener in what kind of people boosts my energy and brings out the best in me. These are factors that helps me into being the best person I possibly can be. With this said, it also comes with being truth to myself in the way that I must be better in putting all others aside. Especially people who are not true friends or try to involve me in their pitiful drama. 

This is all for now at this blog.  These days are  all about being with my dearest friend who visits me. I have missed her so much! So, later dudes! xoxo





lvmh - luxury fashion market - china

10 October 2018








During my Fashion Science education at Stockholm University I was thrilled to learn not just about fashion in terms of fashionhistory, fashionmedia, luxury fashion, creating image and branding or dresshistory, but sooo many courses was also about the global fashionmarket, economy within the fashionindustry and also about the aspects of nationality in fashion both contempory and historically. To add up to this,  all those courses of ethnology keeps me on my toes especially in areas of customer behaviour within the luxury fashionindustry of today.

Of course I try, even though my BA was taken almost 2 years ago,  to keep up with the constant changes at the global fashion market. Of course, I do try to keep you, my faithful readers, updated as well :)

I have read a lot of articles on-line these last few days about the reason for the recent fall of luxury fashion stocks. As I am still all into LVMH and Louis Vuitton ofc, this is my first priority . Apparently this drop is a result of how Chinese customs authorities are stepping up border checks on returning travelers, confirming speculation on social-media networks and deepening a selloff in luxury companies’ shares. LVMH Chief Fiancial Officer Jean-Jacques Guiony said: “The Chinese authorities have some laws that are being enforced with some more strength at times, which is what we’re seeing now”. Last weeks social media reports has reported that China is stepping up border checks in an effort to curb the flow of unauthorized imports of luxury fashiongood as from luxury fashionhouses as Louis Vuitton, Gucci and so on.(Apparently the Chinese market of this luxury fashion is about a third of the industry´s sales and a majority of its growth. I do seems akward that LVMH shares should drop, as for example the last quarterly report is increasing accordingly with analyst forecasts. Although the market is the market and national political decisions always affects shares somehow, shortterm at least)

You might not have knowledge about the word "Daigou Market"? Well, it is a parallell market or some even call it the gray market of imports. For example Chinese residents buy Louis Vuitton luxury products overseas, where prices are lower, then sell these goods with profit on their retur back home to China. This affects the nation fashion companies stores. LVMHs Guiony said about this that it "is not something that we welcome or that we try to promote.". He also add that there are company limits of number of items that customers can buy at the stores, as I know myself for a fact working at Louis Vuitton in Stockholm for such a long time. Guiny also stated that: Despite the risk of unauthorized arbitrage in LVMH’s goods, the company has no plans to equalize prices in China and abroad.


This is all about the subject for now!


Btw, are you interested in similiar articles about the luxury fashion market there is some long articles and even clips from fashion forums at this website (just search with key words) One of my favourite clip is from a forum held Oxford, starring the head of LVMH Bernard Arnault, and I choose to enclose it below once again. xoxo





Image of Fondation Louis Vuitton © Iwan Baan from

crown princess victoria - fashion

07 October 2018










I still, ever since the start of my work with the thesis about Crown Princess Victoria and fashion, follow her every fashionable movement :) As I now live in Dubai I was curious if she had ever been here? Well, it seems she has been here on several occations, both in private and as official (pic from 2011).

I wonder how she will dress the next time she visit the Middle-East, as she will visit Amman and Beirut in a couple of weeks? Will she have a different approach to fashion, as she have changed her choices enourmosly since my thesis. I do think this change was a result of my work closely with the Royal Court and at the Royal Castle during fall/winter 2016-2017.  I made many fashion suggestions in order to make her choices in fashion improve her branding and marketing as a CrownPrincess, a member of the Swedish Royal family and representing Sweden and Swedish companies. If you wanna read more, you may seek at this site. One post, as an example, you may read thru link here! xoxo




Picture from 

dubai - last days

07 October 2018








The last days has gone by soo fast! Loved every minute of them <3 One of my bffs arrived last wednesday so we have really been busy. I want to show her as much as possible of my lovely paradise on earth, Dubai! Every day and night has been filled with exploring!

The top of these last days was a Friday birthday celebration and then a Saturday spent with a couple of friends at his own amazing place Al Habtoor Polo Resort & Club. You all know my love for horses, although my sport is dressage! It is amazing to see a sport with magnificant horses that I never experienced before, polo! Thrilling sport in an amazing enviroment! Loved it! xoxo





All images from


no stress - dubai

03 October 2018








Every morning that water soothes my soul! I wake up and hit the pool to go swimming. This truly gives a great boost of energy to kick the the morning off with positive vibes. After that - breakfast on my balcony looking out over wonderful Dubai - before hitting the gym! Love it! 


I really just wanna peep in and tell you a couple of things: 1. I will not make any posts the next days as a friend from Sweden arrives tomorrow and will stay at my apartment until Monday. 2. The fashion analysis for spring/summer 2019 taken from the recent FashionWeeks will have to wait a couple of weeks/months. I am on vacay at this moment, chillin is my no1 priority! :) I take my seasonal analysis very serious to make it absolute right and that takes pure grinding even if it is a pleasure. (Usually I cut out pictures, create lists of links and make notes and spread them all over the large table in the diningroom at home. To put it short; I create a mood board with a lot of post-its and images. All those hours/days spent is legit to be able to make a deep analysis of up-coming trends and customer directions in the wonderful world of luxury fashion). I trust you can wait, as the fashion will hit the stores next year anyway.


Stay tuned, so much more is coming!




louis vuitton ss2019 - space

03 October 2018









Paris FashionWeek is now ended for this season! What a show of modernity and innovation in future fashion genious Nicolas Ghesquière for Louis Vuitton. Although, hold up! I am not gonna provide any analysis yet, only express that I am impressed, deeply impressed! Here I provide my personal choice of best looks and some detail images from the collection. House of Louis Vuitton is something truly special for me and this makes me long back to my collegues at Louis Vuitton. Might be back there this winter, or? xoxo









All images from Please click on image of your choice for a closer look.



paris fashionweek - part V

02 October 2018






Alexander McQueen



The most wanted always comes late :) Alexander McQueen was pure magic: Powerful women with a whole new approach armed for the future in the most beautiful way. Very very strong and innovative fashion forward collection by Sarah Burton. Pure love! 

Chanel, as strong as ever keeping to its classic with new cuts, materials, silhouettes and twists! J´adore!

Superexcited to see how Nicolas Ghesquière with his collection for Louis Vuitton will mesmerize me tonight! A show that feels like the grand finale of Paris FashionWeek, before it even started! High high expectations in other words.







All images from Please click on image of your choice for a closer look


paris fashionweek - part IV

01 October 2018







Elie Saab



Part IV of my top collections updates from Paris FashionWeek is on! The best is yet to come I presume? Waiting for the big three for me: Alexander McQueen, Chanel and of course Louis Vuitton <3 As usual I do presume those collections will get there own posts here, one by one! Will see? xoxo










All images from Please click on image of your choice for a closer look