Alice Schneiter

visby - a little break

19 July 2018









Got a little bit time over today for blogging and power napping. Visby is wonderful and the week 29 in July is a mayor event for this medieval town in the middle of the Baltic Sea. Some of the best DJs in the world come to this small town that transformes completely to a 24/7 partyisland. People travel here from all over the world. This year I am taking it all in, while chilling. Like chillin like a villain, hehe! Not exactly, although I am primarily here to help one of my oldest friends Eric out with logistics around his employees and guests. :) No more bloggning this week. Next week I will be back here as I have some time to spend writing before my next vacation in Marbella with my beeps! xoxo






crown princess victoria - colorful changes

19 July 2018








The Swedish Crown Princess Victoria has just been celebrated on her birthday. Hurray hurray!! Today, as I had a bit of time to spare, I went on-line thinking about what impact I still might have on her dress choices. Maybe I am too presemptuous? I was thrilled that last week the Swedish Royal Fashionblog in Svensk Damtidning, wrote that the Crown Princess has done it again. The Crown Princess has made a huge change in her fashion choices during these last 2 years and for instance dares to stand out in colorful looks. I love it! Actually, that was one of my many suggestions in a change of style that I expressed in my fashion scientific thesis at Stockholm University: "For Sweden in time - Crown Princess Victoria and dress in royal duties". The thesis is available through Stockholm University in Swedish (English abstract) thru link here

Let me tell you a bit about the thesis: I got the opportunity to work closely with members of the Royal Court for my thesis. The reason behind that I actually was the first person accepted to look into the choices for royal wardrobe are many. I wrote a little about it in my "introduction" to the thesis. Anyway, never before had contemporary Swedish royalty and fashion been theoretical analyzed, also in comparison with other contemporary European royal families and with a background in the history of royalty and fashion (huge thanks also to BBC documentary "Tales of Royal Wardrobe"). Although the focus with interviews, questionnaires and visual material lay on the Crown Princess Victoria and her fashion choices in the creation of her image and her as a brand. One part of the essay was an analysis about the creation of the wedding exhibition "Royal Wedding Gowns 1976-2015". I interviewed, amongs others at the Royal Court, the head of the Kungl. Husgerådskammaren Margareta Nisser-Dalman, who was an incredibly charming lady with deep academic knowledge, wide experience and huge attentions for details that contributed enourmously. The interview with Crown Princess Victorias stylist Tina Törnqvist, was one part of the material. Although, her choices I felt was way too conservative, so suggestions in thinking different in royal dress choices had to be done I thought. Her stylist wanted her to be modest, not to stand out so much etc. I on the other hand, based upon history and primarily from British Royalties historically, wanted the Crown Princess to "pop out". I wanted her to wear vintage (as she did after the thesis as she wore some of Queen Silvias dresses from the 70s with huge impact even in Vogue). I wanted her to be bold and stand out in vibrant colors and patterns (as for instance British Queen Victoria did as she always staged herself in public and on paintings to be the middle of attention with her dresschoices). I wanted her to choose more national designs and more sustainable fabrics, as now she does. Since the beginning of my research I always sent my drafts to the Royal Court (2016). At my last visit at the Royal Castle during that period I was informed that the Crown Princess herself was most interested in my work and was about to read the thesis in full. To me, it seems that I did have a huge impact. It seems the Crown Princess has taken in my many suggestions and now choose her looks in a different way then before. Even though her stylist has been given all the credit for this transformation in media, I do think the credit should be due to the Crown Princess herself. Like Queen Victoria of Britain I am certain she will be a great Swedish Queen Victoria in the future, a fashionable one too :) 

About the essay, I've cut out a bit in the long academic degree justification here, although I must add that my academic background does not only consist of fashion science. I also studied many courses, for more then a year, in ethnology and primarly courses about creating image based upon topics as class etc. Stockholm University Institution for Media Studies wrote: An ambitious essay on a hitherto barely researched topic of importance to Swedish contemporary fashion culture. The paper covers a wide range of materials, from interviews to press photographs and an exhibition, using a flexible approach in its analysis, where interesting observations and thoughts are linked to relevant prior research. You show independence and originality as well as great commitment in your thinking. An important work that is characterized by commitment and creative independent thinking.

Sometimes I do think I want to continue my studying and sometimes I do think I want to get the chance to work in some way with one of my fav topics "Royal Fashion" Well, who knows what the future has in store for little me! The fashionworld is soo much larger then Alice little Wonderland.:) xoxo








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time to kick this summer off

16 July 2018










Monday early early morning as I am waiting for a friend to pick me up in a car - destination ferry towards Gotland! It has become quite a tradition for me to spend this special "Stockholmsvecka" in Gotland! An entire week with a transformation of the medieval capital of Gotland, Visby - into "let it all hang out" with superDJs all week! Quite the happening during Swedish summers :) The days will be best spent poolside, although my very very fair skin only permits a shady position! Well, not shady in that sense :) xoxo






louis vuitton - au revoir

14 July 2018











I woke up this morning with butterflies in my stomach. Not for love, just that flickering feeling while going through changes :) Today is my very last day at Louis Vuitton Stockholm! At least, this time around!? The up-coming months will be all about getting my mojo back, not that I have lost it completely. Although I am in need of focusing on innerself and mindfulness. I am looking forward to getting inspirations and guidiance in life, while travelling for a couple of weeks in Europe and later on living for a couple of months in Dubai. 

These last few weeks has been social media free for me as you might have noticed? (Except for checking in as answering messages and so on). I have got really empowered this short time off <3 More in harmony and less stressed by nothingness while listening to music, visiting museums, taking long strolls, reading books and having long deep discussions about life, hopes and dreams.

I do understand social media completely in staying valid as for marketing, PR and so forth as for example in the fashionindustry and the people within. Yet, I tend to question my own need for showing my private life and looking at others as well, at least when I am not a public figure at all? What is the really the point? The people you want to surround yourself with, why not meet them more often (mobiles down)?Loved ones and colleagues on a distance, well hello Facetime and Skype :) 

Back-to-basics: On my last workday at Louis Vuitton I really have to show you these cuties. The Louis Vuitton "New Wave" bag collection. I want them all!! I might not be working at Louis Vuitton professional for now, but I am surely gonna continue being a Louis Vuitton passionista in private!  xoxo






All bags from the campaign by Louis Vuitton on releasing their "New Wave" collection.



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alice - who are you?

06 July 2018











Well, I am very well aware of who I am! What you see on social media, is not what you get though. Alice´s Wonderland is soo much more then the made up illusional world of social media. I am by nature private and a bit oldfashioned. A paradox perhaps, not only for you who see my picture and follow me on snapchat, but for myself as well. I have tried my best to keep at least my pictures on instagram, this diary and facebook without any sexy half-naked pictures and also without any alterations as photoshop at all. And I am proud to be real in that sense, still today! I am no model today so I do not need to look like an instagrammodel to stay valid :)

Now, I have began my social media absence, as in taking a break! I need time for mindfulness and sometimes I find myself spending way to much time on nothingness! It is my very own fault, like going with the flow! So, this Alice will now try to truly live in her real Wonderland for a couple of weeks, all without social media! See ya later dudes! xoxo





louis vuitton women´s fw 2018

06 July 2018









There is truly something adorable with the connection of French fashion and the word "chic". It is the essence of France: Lovely, female, strong, modern and high end classy for women. The amazing collection, I feel created with the deepest respect for heritage yet so fashion innovative and genious in its designs by Nicolas Ghesquière for Louis Vuitton, makes even me desire these women ;) 

Btw, now just a few days left for me this time around at Louis Vuitton. It has been an amazing last year <3 I work tomorrow Saturday and next week Wednesday-Saturday. Then bye-bye or maybe bye-bye for now? Where will my place in the wonderful world of fashion be after my extended vacation? I do not know yet! All I know I will truly miss the wonderful place I nowadays call my second home, Louis Vuitton! xoxo






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top new looks presented this week

06 July 2018








Everything is not about haute couture! Even though as couture week has finished it may have seemed so :) These are looks from other collections that just have been showed off. Brilliant are they not? Best looks according to my personal flavour, buisiness as usual you might say! xoxo



Calvin Klein 205W39NYC







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last week - haute couture 2018

05 July 2018
















These are the best looks according to my personal taste from my selection of top haute couture collections this last week. Gorgeous! xoxo




Jean Paul Gaultier




Elie Saab


Armani Privé


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french luxury - new world order?

04 July 2018








As I studied Fashion Science and the courses about the topic "luxury" I still remember how Christopher Berry and his book "Luxury Goods" really got to me. A real eyeopener! Berry is very certain in the way he makes it perfectly clear that that "luxury" has always been associated with "desire". If we look at "luxury" in contemporary advertising we find outselves suddenly dealing with a paradox. Is it possible for fashion houses to mass produce products and, on the other hand, proclaim that their products are "luxury goods" as to imply exclusiveness. Luxury goods has its base upon seemingly being associated with expensiveness and rarity. Although, luxury is not something static, it is dynamic, it is subject to development, as the desires and beliefs. In contemporary society, luxury is regarded as an essentially innocent desire and ownership of luxury goods is associated with power, wealth and taste. But in history, as for example in Roman and Medieval societies, ”luxury” was a threat to exclusivity by representing the subversivenesss of private desire. A huge change to the way we look opon luxury today as the ”message” reinforces the legitimacy of such desire. 


There has also been a change in the way consumers look upon luxury fashion these last years. The most wealthy people who choose to be luxury fashion consumers tends to more and more have a penchant for low-key and log-free fashion products and this view is growing in the world. There is a shift that has been going on a while where the movement for high-end fashion is focusing on the personalisation and individuality as the ultimate goal with a fashion product. This customer group, growing and growing, want the luxury fashion products not be short-lived in a time when instagrams, fashion blogs and live-streamed catwalks show that trends are changing faster than ever. A luxury retailer analysis by retailar consultant (former head of Valentino) June Haynes recently said that: "Today, it's really about discreet luxury". Charles Lawry (associate professor at Pace Univerity, Luxury Marketing) has the same ideas about a change in the luxury fashion industry and said: "I think because customers have started to notice changes in their own income and income for others, they begin to feel a little yuppie debt about purchasing goods with logos" and "It's the thought that you do not want to act as if you're trying to brag about the products you own." Some of the global luxury brands adapted quickly to this new reality. As for example did Louis Vuitton hire Nicolas Ghesquiere, a designer who is generally regarded as one of the world's leading innovators, to act as his new creative director. With his very first collection of the brand, Ghesquiere did not completely ignore the logo but gave rise to different interpretations.

If we look from the consumer´s perspective: Luxury consumption is almost necessary for the maintenance of social status. Dwight Robinson wrote that "The motivation for luxury consumption is not the pursuit of demonstrabel rarity for its own sake, it is for the sake of social perception". I do think that the future of luxury fashion and how to be valid and increase sales is to offer loyal high-end consumers a sale as a memorable moment too. Luxury consumer are increasingly spending more and more money on experiences as exotic travels to the NorthPole or a dinner at a Michelin restaurant, rather than on goods. I think that the luxury fashion houses of today has to stay valid by creating a special oasis for their key customers. An experience, after all, is something you can not put a label on.

My thoughts are based upon my ideas about how a global luxury fashion house can keep and take shares of this market in the future. I think that it is becoming more and more about meeting the customers on the platsforms they want to meet. All to little in the fashion industry of today is about the human need of being seen and validated while buying their luxury products. Sadly! The experience of a sale and what is surrounding it should get more focus if you ask me.

Although this is just a short flash of my current thoughts about the world of luxury fashion and based upon my own impressions of the first Louis Vuitton menswear collection by Virgil Abloh. A superfly and cool collection, a vip front row with all American royalties from Instagram and Reality shows kicked up with musicians, Kardashian and Kanye. Can you beat it? A collection with logos, sneakers to die for and plastic bags in vibrant colors. Also learned later about Virgils smart move with personalisation on garments. Products: Light, colorful, fresh and young! 

Although: Did I feel the breath of heritage, luxury and France? Did I see, oooh this is a Louis Vuitton fashion forward collection? Did I get a feeling of modernity and innovation in for example the plastic materials (As the oceans are dying with plastics and we are constantly being aware of pollution and killing the planet)? Although, collection with top qualityproducts and handmade decorations, did I feel exclusiveness? Did i feel like this is for all fashion lovers, like ageless as Vogue wrote? Is marketing and social media for the luxury fashion industry becoming more important then luxury fashion itself as foremost based upon a strong factor as for example heritage? Did this collection speak about awareness of the society we live in or was it at all a reflection of it? And most of all: Did this collection arise my desires? I have too figure all this out, and it will take some time!!

I do adore the collection as a superfly cool collection! So do not get me wrong! Yet my feeling was: What is happening to French fashion? Is this a major swift of the order that has existed since the Renaissance and Golden Age of fashion history? If so, as being a supernerd Fashion Scientist, this is really an exciting time in the world of fashion: A new world order! Yet, a theorist once said: When one country applies the fashion from another country, it is like when starting to speak the other countrys language: A sign of an up-coming invasion! 






whiteparty - josefina

30 June 2018









About last night, freakin awesome! Me and my girlfriends <3 Today, after three hours of beautysleep, a powerwalk with my little yorkie it´s about time now to continue the partying! Make up on fleek, my little white dress on and so I head towards Josefina and todays WhiteParty! Be there or be square! xoxo




friyay partay

29 June 2018









Friyay and what a friday it is!!! This is my weekend off as I only have that once a month, so will ofc go all-in. After work at Louis Vuitton today I will hurry home to fix some dinner, then Ello will be coming over to my place. When I think about it I get a bit dizzy: Only 2 weeks left of my contract at LV. Why did I choose to end it now? Why, as I do not have any workplans at all up-coming fall? Well, need some time for some legit mindfulness and destiny is all :)

Very soon, out into the night :) Start up around 10 o´clock as we will meet up Angie at Mister French, after off to V/Wall. Me and my beeps got this shit covered! Watch out! xoxo




#makeapromise - louis vuitton

29 June 2018









For the third year of its partnership with UNICEF, Louis Vuitton help to raise awareness with funds that will support the most vunerable children of the world. By purchasing the Silver Lockit Fluo, our clients come to aid of more then eleven million children in Syria and neighbouring countries.

Since the start 2 years ago, over 4 million USD has been raised to UNICEF amazing work, by this partnership with Louis Vuitton. (The Silver Lockit Fluo retails at €250, €100 of which is donated to UNICEF)

The Silver Lockit bracelet is a symbol of protection and the design, and innovation by George Vuitton in 1890, is inspired by the tumbler lock. The sterling silver padlock is held on a cord, available in five colours (yellow, orange, pink, blue and black).

Why not stop by at our wonderful Louis Vuitton store today and talk to me about  #MAKEAPROMISE?! xoxo






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happy b - dad - you rock my world

27 June 2018









Happy B to my amazing father today! My father rocks my world in every sense and every since my birth when he went by the name, DJ Ess! Always by my side: Kind, gentle, funny, smart, protective, fashionable, generous and kissable! It was hilarous a couple of weeks back as my father kissed me on my cheeks, after he had walked me to work. My collegues at Louis Vuitton, thought I had a new hot boyfriend, haha! <3

Well, I have bought him some Louis Vuitton gifts, of course,  and will take him out for some burgers at BAP Linnegatan in 30 minutes :P. After that I will meet up some friends. as I posted earlier, at Glashuset about 10 o´clock. Then, nightlife in Stockholm: Here I come! xoxo





on a wednesday - hair flips

27 June 2018








Who made it possible for me to call this wednesday - hair flip day? Well, my amazing hairstylist Alexander @ Salong VITA. Alexander truly makes wonders with my hair as cutting, coloring and using hairtalk. Magic hands that man has! Truly makes me wanna flip my awesome hair all day every day :) After work at Louis Vuitton. Me and my lovely hairstylist will go out for drinks. Feel legit since it has been too long ago, to catch up with some pure glamour gossip-time, hehe! After that: Well it is wednesday and I am off work tomorrow, soooo probably a night out flipping my hair at least until the sun rises on our beautiful Stockholm skyline! xoxo










last update - menswear 2019

27 June 2018









My last update from the recent best menswear collections, with some female looks thrown in that make it a bit blurry, being presented these last weeks. As I already have promised, an analysis, about the new fashion luxury, will be finished and posted here before the week is over. Probably thursday or saturday as those are my days off work :) xoxo







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tonight - beyonce and jay-z

25 June 2018









Hectic day working late at Louis Vuitton! Now, off for an evening enjoying a concert with Beyonce and Jay-Z! And you must know about me now! If you like it: Put a ring on it!!! Gotta go Bonnie and Clyde with me! Love the Prince lyrics in the middle of this oldie!: As it should be, all or nuthin! See ya! xoxo








update - best collections

24 June 2018







Dior Homme, Spring 2019 Menswear




This is as always my choices of the last days best collections and my selection of best looks. I was truly impressed by Kim Jones entry for Dior Homme, very fresh and I feel very much with an air of the luxury that Monsieur Dior would adore in todays fashion. Ann Demeulemeester is constantly a fashion house that impresses me. I had problems of just choosing a few looks, as best looks, the whole collection was amazing.

These last weeks I feel I have not been doing analysis like I should to make this fashion diary truly legit as I want it to be. This, I feel should my strength so next week I promise to do an extended post about what I call "The New Luxury". The reason for that post is my thoughts after the first Louis Vuitton menswear collection by Virgil Abloh. There is a new luxury and what does this new luxury stand for? Have the connection to heritage, that used to be a main factor in the preservation of the largest luxury fashion houses, disappear? What has the new fabrics to do with the new luxury? The presentation, casting and setting for the new luxury, is it based upon the fashion house itself or a way to change the luxury fashion houses to something entiraly different in the future? Well, all these questions will be discussed by my in an extended post and out of my academic background in fashion science and ethnology :) Stay true to me, so much more is coming! xoxo





Mugler, Resort 2019


Ann Demeulemeester, Spring 2019 Menswear


Hermes, Spring 2019 Menswear


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new collections - best looks

23 June 2018





Alexander McQueen Spring 2019 Menswear




This is the new collections being presented these last days. As always I present the best looks according to my very own personal taste! Sarah Burton is leaving her post as creative director for Alexander McQueen menswear so this was her last collection for the fashionhouse. I was mostly impressed by the designs by John Galliano for Maison Margiela, fashion forward and with a whole new approach in his artisanal collection to luxury fashion for men in a very high-end glamour decadent way! Brilliant! xoxo





Off-White Resort 2019



Self-Portrait A/W 2018 Pre-Fall



Maison Margiela Spring 2019 Menswear



Dries van Noten Spring 2019 Menswear



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glad midsommar - "happy midsummer"

22 June 2018











Still on the ferry since early morning, on the way to our beloved country house at Åland. Åland is a large island with a waste archipelago in the middle of the ocean between Sweden and Finland.  I got up very early and took the 7 o´clock ferry and soon I will arrive. (6 h later). The picture I just took show how we are heading towards open ocean, so about 2 hours left until I arrive and my father picks me up on the dock.

Today is a really big day for local celebration. For the people at Åland I do think "Midsummer" is even a more important tradition than Christmas. The elderly in the village prepare for months to make the event as traditional and memorable, with a huge respect of the village heritage, as possible. Åland is a truly magic place and it is the essence and joy of my childhood summers. My grandmother, on my fathers side, grew up at Åland as a child. Our family still own a huge farm with houses, barns, stables and too much land and water that are hard to care for as no one of us live there all year round. Thank God for the farmers in the village around that are able to help and take care of our familys land with grewing grain and vegetables on the land and taking real good care of the forests, bridges and docks. <3

Well soon I arrive! This weekend I will become one with nature and the wild elements in the middle of an ocean. Blessed! Will be back in Stockholm Sunday evening! xoxo











louis vuitton - virgil abloh - epic

21 June 2018










Louis Vuitton menswear has gone thru a huge transformation all mastered by the new creative designer for menswear, Virgil Abloh! This first collection for ss2019 menswear is juicy, fresh and superfly! From the time Kanye, Vesna and Virgil was pure grinding. The beginning with for example internships at Fendi and photoshopping all day long, this creative group struggled their way into the very top of the luxury fashion industry. So impressed! Impressed not just by the collection, also the setting, the show, the music and all the details as casting and so forth. Mostly I feel that this appointment of Virgil Abloh by Bernard Arnault will have such a huge impact that it in fact will change the way we look upon luxury fashion in the future. Congratz!! Here I present the best looks according to my taste, although I do not want you to miss out on the full experience, so I infold the show below! xoxo








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menswear 2019 - raf simons - pure genious

21 June 2018






Raf Simons



I must say that I simply adore the sense of body and the creations by master Raf Simons. I, who do not especially like the oversize garments shown on the catwalks these last years, looove the way he makes oversize become truly sexy and beautiful on men. This collection is like a starlight in fashionheaven. I got a momentum in menswear fashion that I will long remember. How much rebel, makeup, luxury and futuristic together with oversized moves my fashionheart. Thanks Mr Simons, I am grateful for this experience! 

Other menswear 2019 collections I liked these last days was Valentino and Off-White as you see my choices of best looks below. xoxo









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tonight - asian post office

20 June 2018







Positive stress :) Lovely day at work, yet a bit stressed over the fact that one of my feet has an infection. I went to the doctor on my lunch and he told me that I need to have penecellin for 10 days. After work great hurry too! Seems that many friends are at Noppes Summer Party this evening, although gonna meet up now anyway and grab some food at Asian Post Office. Asian Post Office is a new restaurant in Stockholm that has got excellent reviews. Soo, one of my best friends will stop by my place with an Uber for our dinner out and later on the options are many. Maybe, back with my crew to Noppes or might be Wall tonight? First night out without heels due to my foot and instead I will party in sneakers. New experience, hehe! See ya! xoxo




Picture from


virgil abloh - louis vuitton - 21st June - baam

20 June 2018










Soon, take off for LVMen2019 the first Louis Vuitton menswear collection created by Virgil Abloh. The collection will be presented tomorrow, 21st June (1430 Paris Time)

We have thru social media already got some sneek-peeks with short information about the collection as: "Color as metaphor",  "Luxury and street" and "A new beginning".

Superexcited and if you are too, follow link to countdown here! xoxo






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on the catwalks - tuesday

20 June 2018





Elie Saab Resort 2019




The collection for Elie Saab was a biggie in many ways! Many looks and so many looks that I found soo adorable as you see in this post as I had problems to just choose a few :) Also pure love for Paco Rabanne that I do feel is truly fashionforward and exciting. Alexander Wang, well fierce and sexy as f**k! xoxo




Paco Rabanne Resort 2019


Alexander Wang Pre-Fall 2018


Stella Mccartney Resort 2019


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update - menswear spring 2019

19 June 2018











This is an update of my top looks from my own choice of the last days best collections presented on the catwalks. I do know the collections are menswear 2019, although with some female looks that makes my fashionheart beat a bit extra I have to include those looks. Btw, omfg or maybe gosh, those high heel futuristic gymnastic sandals from Dsquared2 (shown to the left of this post). I crave them sooo badly! Superfly!! xoxo





Tom Ford












Giorgio Armani


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recently from the catwalks

17 June 2018








Dolce & Gabbana



These are my choices of 2019 best collections from these last days. It is a bit blurry to write out what collections are resort and menswear, due to that it is all in a mix nowadays. So bare with me if there are many female looks presented here from menswear collections. I am a women you see and that is today my main focus in desire of fashion :) xoxo



Victoria Beckham


Ulla Johnson


Ralph Lauren





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a fashionable sunday

17 June 2018









Today I woke up quite late, mid day! It was both Summerburst in Stockholm festival and work this weekend, that equals no much sleep until this morning. Now I am sitting at the table in the dining room going thru one of my passions in life, fashionmagazines. With my tea de camomile and some watermelon I am currently going thru the ultimate Fall/Winter 2018-2019 guide from Vogue Paris. Love it! After spending some hours to indulge and reflect of that magazine I will continue on-line to see what has been showed at the catwalk these last days! :) As always I will present my top looks from those shows here in a post later!

Dinner tonight is planned to be with my darling mum. We are thinking about trying on a new restaurant in the neighbourhood, Bap Linnegatan! Really craving for some juicy cheeseburger and some sweet potatoe fries. xoxo





summerburst - friyay

15 June 2018







Summerburst is on! The weekend is gonna be on fire! Soo, now I am gonna dance my little ass of in the spotlights of the pride of all Swedish Summer festivals- Summerburst. Pure love! Gotta run, as one of my main highlights for the evening, Alan Walker, walks on stage  20.00! xoxo









pure love - louis vuitton

13 June 2018










Today has been amazing at work in Louis Vuitton flagshipstore of Stockholm. Pure love for all my wonderful colleagues and pure love for all my lovely customers <3 I send you all my kisses as you are the reason for me jumping out of bed in the mornings with pure joy to yet another day at work! 

Just finished work and now off for a mexican taco dinner at my fathers place! xoxo






louis vuitton - coming soon - new bags

13 June 2018









How ubercool gorgeous Kiwi Lee Han is as she checks out some new bags to be relased soon for Louis Vuitton? I want them all when they hit the Louis Vuitton stores!!! xoxo







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breath - just - breath

12 June 2018











This is my current feeling! Sometimes I just have to act cool and give the impression of not giving a f**k. But belive me, I will take action when the time is right!!!. I never really understood people who damage my character by spreading evil prejudice falseries about me and my life! The ones who know me and my lifestyle (based upon strong ethics, morality and always out of kindness) are baffled about how much envy I am surrounded of. Why do women have to go to such extremes? And why? Should not women empower each other and be happy for others achivements in life? I always strive for that! Well, actions will be taken in a fierce way and very soon...

To get some great energy I finally booked my tickets for my extended vacation in Dubai. The 3rd of September it is take off and bye bye Sweden. I already have found a wonderful apartment for me to rent. So very soon I will gladly leave this duckpond for wonderful Dubai. In Dubai I will focus on myself and getting empowered. Those months will be all about starting to paint again, read many books and start my equestrian dressage lifestyle again. All in order of getting energy for preparing my future journey in the fashion industry! Can not wait! xoxo







update resort 2019 - recent from the catwalks

12 June 2018






Philosophy di Lorenzo Serafini







These are my favourite looks from my choice of best resort 2019 collections presented these last days. Are they not adorable? xoxo





Norma Kamali


Giorgio Armani


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moschino - makes me wanna join the circus

12 June 2018










Sometimes fashion is no serious buisiness, fashion is all about fun and games. These collections by Moschino for 2019 really makes me feel like I might wanna join the circus next year :) The looks are fun in an excellent intelligent way. Not fun in an interpretation of making fashion a laughing matter at all. Fun as in fashionable and wearable for a world that is too serious to take on easily without wearing the right armour! Do you get it? I do, and I love it! xoxo







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a sunday at torö - solitude

10 June 2018








Today is a day for reflection. Reflection of these last months and how it really hit me so hard. Angie will pick me up in her car very soon and then time for a roadtrip to her beloved countryhouse at Torö. I need nature and I do crave ocean and that salted wind in my hair. I also prefer to spend my time with Angie as I truly love her and the way she always pick me up from the deepest bottom with her smile and positive attitude to life. 

I might be a bit extra sad that I did not get the chance to say goodbye, as I of course was not invited to the funeral. It is hard to face the fact that someone who said I was his true soulmate and was forced from me by foul play from his entourage, would approve of my not having the chance to say farewell properly.  I must put this behind me the best as I can and of course learn from what happened. Love does not conquor all, as least when people lie, cheat and put you in a bird cage without a chance to fulfill your inner dreams! I do not blame anyone but myself for not understanding the foul play going on behind the curtains from those wanting to keep you out of love and all for themselves! I am sorry for that! Maybe I am a too goodhearted person to understand the evil inside some people. I miss you sweet music man and I will never forget the time we spent together that we both thought was the beginning of something magic for the entire life! xoxo






saturday morning

09 June 2018









Today I woke up with such energy :) Maybe because for once this little princess got a whole lot of beautysleep? I was planning a walk thru town after work yesterday night, yet I got home too late and too tired to do anything but jump in bed early. Felt like a million bucks as I woke up today and that is really needed, as I do think there will be a full house at Louis Vuitton today! Now, off for work! Laters! xoxo






louis vuitton - jackets I adore

08 June 2018






Louis Vuitton Lambskin Malletage Jacket


Louis Vuitton Transparent 3D Monogram Raincoat 




If you ask me what jackets this up-coming fall that my heart are truly set upon? Here they are, all from Louis Vuitton! I wish my wallet was as big as my love for fashion! :) I want them all, although I do think I have to make a choice between them! Tricky! xoxo





Louis Vuitton Raw Denim Studded Jacket 


Louis Vuitton Mink Biker Jacket 


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saint laurent - menswear - spring 2019

07 June 2018






Saint Laurent



Omg! So legit! What ubersexy menswear collection Anthony Vaccarello has created for Saint Laurent! Pure adore for me! <3

I love the 70s influentual vibes on fashion, especially when it proves to be legit as fashion of today. Those Studio54 vibes, those vibes of Mick Jagger not giving a fuck about anything but expressing himself. This rebellion collection is so legit and makes a woman like me feel a bit passionate whimsy ;)

This collection also sends me back to academic basics as I get a flashbacks to what Kawamura wrote about the difference between clothing and fashion. Clothing is just a material product, fashion is a symbolic product. Clothes you can touch, fashion is untouchable. Clothes are necessary, fashion is optional. I also get hit by how fashion depend on a certain change in the social structure of society and needs a modern society based upon transparence and flexibility. How much this collection provides vibes that everything is possible and manifests male body and sexuality. Rebel rebel, yeah!

I also take in the vibes by the choice of styling the models. This collection with its clothes dressed upon this type of bodies, makes a pure fulfillment of joy. About beauty and the choice of models and styling I look back at my ethnologic academic studies about "Hair". Especially what Biddly-Perry and Cheang wrote about how the hair has a function from a social perspecive based upon theories about hair as a fallosymbol and the cutting of hair as a symbol of castration. Still in todays society, long hair stands for social freedom and rebellion. The way men keep their hair in a certain socity provides facts of partiarchate, extremism, secularization, tradition and modernity in that society. It is the flexibility of hair that empowers a system of representation and identity. Another theorist, Douglas, did analysis of shaggy and smooth hair to illustrate the relationship between body and situation. He came to the conclusion that shaggy hair, still a symbol of rebellion, can be found among those professionals who are in a position to critique society, in particular, academics and artists. Smooth hair, however, is likely to be found among those who conform.

The modern male identity that Anthony Vaccarello provides with this collection, styling and choices of models make me feel a bit fuzzy inside :) "You making me feel hot, hot, hot!" xoxo





Saint Laurent


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resort 2019 - on the catwalks - update

07 June 2018








This is an update of what has been shown on the catwalks these last few days! As usually I present the top collections accordning to my personal taste and some of the very very best looks. Enjoy! xoxo




Prabal Gurung



3.1. Philip Lim



Ports 1961



Johanna Ortiz



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rimowa x off-white

06 June 2018









This is cool! I do love the luggage that Rimowa does in the way being superfly yet classic and of really high quality. Now Rimowa has stepped it up even further with ubercool Virgil Abloh and his Off-White creating a collaboration with Rimowa. As I do need new gear for all my adventures late summer and up-coming fall: Gonna get down with one of these suckers! Read all about the collection at Rimowa, thru link here! xoxo




Image from 


tuesday - ocean calling for me

05 June 2018










Today is a Tuesday off work! I am feeling a strong sense of craving nature today, maybe due to all the mourning these last months! Truly in need of ocean and the elements! Soon, Angie will pick me up in her car and I do think we will drive to her country house by the ocean at Torö! This little Alice really feels like being in her Wonderland as the wind is blowing, the air smells like salted sea and Mother Nature holds me to her bosom and says: Everything gonna be alright! xoxo







new collections - last week

05 June 2018










Sorry for bad fashion world up-dating this last week! Here I present the best looks from the recent top collections on the catwalks (pre-fall 2018, resort 2019 and spring 2019). Enjoy! xoxo




Alexander Wang




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friday - back in buisiness

01 June 2018










This is my first workday of this week! I have been living in bed this entire week, out of cold with high fever! Well, today early bird and now off for a short walk down to Louis Vuitton and my wonderful collegeaus :) Mother told me to take it slow today and feel my body. As she knows for sure how I always strive to go all-in and perform on top! Yet, I am not 100% fit for fight,  at least gonna try my best as usual! My motto!! See you there? xoxo