My Diary

This week - an update

12 September 2020


 

 



 

Well, this week has mainly been all about reading for my university studies. First off during monday was that I had to submit my reflection on the books "Museums Matter" by James Cuno and also "The Art Museum - From Boulée to Bilbao" by Andrew McClellan. Actually, I submitted my reflection during the weekend as this Monday was all about my other passion, after fashion, as in hanging out in the stable and practising the equistrian sport of dressage that was my whole life growing up owning my own horse. A sport that I have started a-new this summer.

Wednesday was all about a verbal seminarie discussing those books in different chatrooms linked to Stockholm University. After that I have worked at ImageGroup all days including today. During evening and nights I have been reading "A Brief History of Curating" by Hans Ulrich Obrist that really provided  a deep look into museum practice and the connection between the artist, the curator and the public. I had to submit my personal reflection on Monday, although decided to submit it today and got a quick great response from my professor. Tomorrow I will start reading "Fashion and Museums - Theory and Practice"  as I will do a five-minute verbal reflection of that book next week in front of the whole class. I do have to be well prepared as no notes are allowed during the presentation. 
 

You might ask yourself what these enclosed pictures has to do with this post. Here is the answer - Yesterday I worked with VM (as in being a visual merchandiser) with the fashion monitors we have at Grand Hotel in Stockholm for our franchise brands and our flagshipstores Bottega Veneta and Mulberry. A wonderful setting in a beutiful surrounding. As I was entering the lobby with all those designer shoppingbags filled with bags and accessories a gentleman stopped me and smiled- Someone, has done some serious shopping! he said smiling. I recognized him, but it was later on that day I could put a name to his face. It was our former Swedish Minister of Finance, Anders Borg. He must know fashion as he is married to a fashionista and former singer/artist in the band Army of Lovers.

 

That`s all folks - and remember - Be good, always! xoxo


 

 


All images from gallery at www.grandhotel.se
 


Curator - a new fashion direction

30 August 2020

 

 

 

 


 


 

An update of Alice life - My fashion journey continues in a new direction -  the curator education - in order to develop and strengthen my BA in Arts / Science of Fashion for the future.

When I applied for the education last spring I actually had very low hopes of being accepted. I know my previous work, my education and my high degrees should speak for themselves - I should blame  my low hopes as a fling of low self esteem.

There is something very special about presenting fashion in the most desirable way and at the same time tell a story, or invite the public to form their very own story, based upon a presentation. I am so thrilled to learn more about the "before" and "after" an exhibition. All the work prior to set an exhibition and after - how did it speak to the audience and did it move the audience in any direction?

This education will boost myself both my previous fashion education that was more about media,  commercial and fashionindustry related topics. It will surely also make me see differently on my current job as a visual merchandiser for luxury fashion.

As the education is full-time and I will do an effort to combine it with my current position - No time will be left to care for this homepage in the serious  way I always wanted it to be. So bare with me again - I know I have neglected you - My aim with blogging has always been to vary fashionanalysis, fashion from an acedemic perspective and small fragments of my personal self. I never wanted to be just another influencer selling whatever to keep valid.

That's all Folks - Remember - Be good, always!! xoxo


 


 


 


Exhausted

15 July 2020

 

 

 

 


 

Truly exhausted!!! One year without any proper vacation and almost never free from work more than one day in a row makes this vacation highly desired and welcome. 


These last weeks at work has been extra challenging as my wonderful flagshipstore manager ends his contract for a new exciting fashion journey in august. Because of this, I have to learn exactly all his responsiblities. Fun, challenging and at the same time very much to take in. A plus is though that I already have some experence of that line of work previously, so not everything is news for me.


Now - lift off - Marbella. Losts of forms and documents to bring this time, as for exemple proof of me actually having covid antibodies.

 

I will be back next week and for the first time spend the major part of my vacation in Sweden. Probably in the south of Sweden. Sadly, my family can not travel to our country estate in Åland archipelago due to covid rules as we are not citizens of Åland/Finland. Miss that place, but do think one has to do the best in this situation for oneself and for everyone else.

 

In all - take responsibility - remember - be good - always xoxo

 

 


 

 

 


A very happy Alice

09 July 2020

 

 



 

 

Well, might be time to uppdate you folks on what's happening in Alice life. Hard to keep up with me as I Do not use this website as frequent as I would love to. To keep it short - One might say business as usual, although gathering options for fall.

Today I got another option added as I got accepted to the post-graduate curator full-time course at Stockholm University upcoming fall/winter. Wiiie, did not see that coming. Almost to good to be true. In order to be accepted you had to have 1. Great grades as in honors with average A-B on your BA courses, 2. A private letter, 3. A superb BA thesis and 4. Motivate how the education would boost your career. (Another criteria was those for Ph students)

Never - Ever thought I would be picked out and accepted in the first round of hundreds of students. Superthankful as this truly provides options for after summer. 

Back to this summer and plans in the strange times of Covid 19. Two days left at work and then vacay -  yay. First up next week - Marbs. After that no fixad plans, although many options in that area open too. 
 

Just gotta be thankful for Alice life in wonderland. xoxo
 

 


Best looks - rtw fall 2020 - Part 3

06 March 2020

 

 

 

 

 

Louis Vuitton

 

Chanel

 

 

 

Truly been a busy-bee this week, so bare with me. Here I present part 3 of my choice of best looks. All taken from my personal fav collections for rtw fall 2020. This complete this short summery. Up-coming weekend I will present my choices of best details as in bags, shoes and accessoires. Next weekend though I have planned to go even deeper. I will then provide an analysis of fashion movements based upon my academical fashion science and ethnological perspective. Have a great weekend!!! xoxo

 

 

 

 

Hermes

 

Alexander Mcqueen

 

All images from www.vogue.com. Please click on image of your choice for a closer look.

 


Best looks - rtw fall 2020 - Part 2

29 February 2020

 

 

 

 

Bottega Veneta

 

Saint Laurent

 

 

Well here is part 2 and that is about it - today at least.

Stay curious as I will continue my up-dates tomorrow. Now off for dinner. And remember dudes - Be good - always xoxo

 

 

Fendi

 

Dior

 

Off White

 

 

All images from www.vogue.com. Please click on image of your choice for a closer look.


Best looks - rtw fall 2020 - part 1

29 February 2020

 

 

 

 

Prada

 

Haider Ackermann

 

Mulberry

 

 

Here we go again! Or, at least I will try to keep you up-dated on my fav looks for up-coming fall/winter. First up - I will go thru all the latest collections and choose the best looks from the collections I loved the most of course. After all these blogposts consisting of looks are completed - I will do a short summery of the must-have bags, shoes and accessoires in posts called - Details. Stay true - but most of all - Stay humble! xoxo

 

 

Dries van Noten

 

Dolce & Gabbana

 

All images from www.vogue.com. Please click on image of your choice for a closer look.

 

 

 

 

 

 


the world keep spinning - or is it just my head?

24 February 2020

 

 

 

 

 

 

 

Well, long time no seen! Pardon my absence from updating you about my everyday life. Been a busy bee, almost got my head spinning. Short summery follows here:

 

- Career/work? Well, been working non-stop at ImageGroup. A job devided in three (3) parts. 1. Assistant Manager - ImageGroup - Visual Merchandiser as in being responsible for all the ImageGroup stores in Stockholm/Sweden with brands as Versace, Off-White, Dolce&Gabbana, Bottega Veneta, Mulberry et.al. A wide fashion spectra with high-end multibrand stores as well as flagship stores. Much to do and my sense of styling always get challenged and developed, especially when I work closely with the Global VM Managers to fix everything from windows to interior design. My personal goals are always to fulfill the brand guidlines and the customers expectations of the products in the most desirable way. 2. CRM responsibility where the task is all about social behaviour and fashion knowledge. To gain and maintain a strong relationship, both with our customers and also with for example the fashionpress that comes in- store to choose fashion for editorals. 3. Senior fashion advisor with back office work also including staff training. I really must add that all this work is the main reason for my absence here. I work much more than fultime and seldom has two days off in a row- Therefor family comes first and there has been no time over to focus on this homepage. I will now try to change this...

 

- My private life? It is still - my private life :) I came down with a serious pneumonia (as in covid 19)  during this winter with a slow recovering as I worked with high fever way to early, too much and too soon. At last I finally got the new test results from my CT and finally - finally I got the go-sign for starting training again as my health is now top-notch again, as it usually is.  I do miss that almost daily routine of keeping fit for body and mind. Now, back to training as usual. Preferably at Sturebadet before breakfast. Love it.

 

- My fashion journey? Well, time for keeping up with what is what in the fast moving world of fashion has been a struggle lately. Of course I get my fashionmagazines monthly from all corners of the world. Although my favourite are still Vogue (Italian, Paris, US and UK). This week I will try to post my personal reflection from watching the latest collections for RTW FW2020. So far - been superimpressed by Bottega Veneta and Prada. 

 

That´s about it - Make sure to peep in here again before the weekend - You might be suprised.

Finally - Remember folks - Be Kind - Always!!! xoxo

 

 

 

 

 


august 2019 - an update

14 August 2019

 

 

 

 

 

 

Just grabbed some lunch and thought I ought to peep in here to keep you updated of my life. Sorry for my absence, although not sorry for the reasons for it :) Summer has been absolutely amazing with lots of travels both abroad and to the wonderful archipelago of Stockholm. Off again the day after tomorrow for an extended weekend - destination London - familytime with my father. Then off again next weekend with friends :)

 

Yesterday I signed a new job contract, wiie!!! New responibilities and new challenges in the luxury fashion industry of Stockholm that starts off in September. Thrilled of course and even more so as I only last week declined a jobinterview for Christian Dior abroad. I thought about it hard, even more so as I got the offer so unexpected and without a previous contact. Blessed and flattered for sure - I mean Christian Dior -  although Stockholm/Sweden feels right for me at this moment in time. I got quite many joboffers this last month, quite unexpected but most welcome, as I did not reach out and applied for any job myself. Now - decision done - thrilled!

 

At home, renovation still in progress until September. After everything is absolutely on fleek home - housewarming party a la Alice coming up. Also need to find an awesome kinder(dog)garden for my darling yorkie Krispy Kreme who hates to be at home alone as I myself will start working :) Another thing - Even though I still miss my daily life owning my own horse, who passed away so unexpectedly too young a couple of years back - I yearn to start fresh with a new dressagehorse as soon as I am settled in life. Horses and hounds - a lifestyle for Alice <3 

 

Now off to Alexander Meyer to style my hair. Simply adore those superfly hair-flips, don't we. Later beeps! xoxo

 

 

 

 

 

 


top 5 trends on my mind - fw 2019

30 May 2019

 

 

 

Well, I have been abscent for a while. Do not dispear though! This last week I have been a busy bee going thru all collections for upcoming fall winter in order to provide my personal forecast of trends next season. Now I have time to continue where I let go about a year ago, my will to provide a different more serious and also from a academic perspecive, fashionblogging. Wanna be on fleek just keep following me, hehe!! (Do not forget that you can always click on image of your choice for a closeup) xoxo

 

 

1. The eighties (80s)

 

Off White, Isabel Marant, Saint Laurent and Elie Saab

Glitz, glam and shoulders as the 80s should be. You feel that disco vibe of Studio 54, aight! 

 

 

2. The punk or might even be the grunge

 

Philipp Plein, Alexander McQueen, Dsquared2 and GUCCI

Be bold, be insubordinate and show off your inner boldiness and awesomeness on the outside! Make your way in black, sharp lines, check, lace and metal!

 

 

3. Hound´s tooth

 

Balenciaga, Chanel, Alexander McQueen and Dolce & Gabbana

Dress to be the center of attention. Wear, for instance bold prints as the hound´s tooth, maybe from head to toe. Noone remembers a coward! 

 

 

4. Accessoires 

 

Alexander McQueen, Louis Vuitton, Prada and Versace

No one remembers a covard! Go big or go home is the trend. Overdo it in every sense with maximus accessoires, big belt with waist in focus and futuristic shades

 

5. Hats on

 

Versace, Fendi, Christian Dior and Tom Ford

Animal feeling or just a bit of fluffy, its all up to you! 

 

 

All images from www.vogue.com

 


United Arab Emirates - home sweet home

13 May 2019

 

 

This world is so small, as a dear friend once wrote about love. Now, it strucks me that it is really true in so many ways. I have only been home about a month and during this time I have moved into a property owned by ADIA Abu Dhabi Investment Authority) in Stockholm Sweden. This is the only property, or block, owned by AIDA in Sweden as they bought Sturegallerian AB many years back.

During my long vacations in UAE (Dubai and Abu Dhabi) I have had the privilage to meet both members from the Al Nahyan and Al Maktoum families at for example Polo Tournaments and Forumla 1. To my experience, and as I know many emirates investors, they do have a special sense of business for real estate and at the very highest level. Although, they would be truly disappointed of what the responsible company in Sweden has done to this cultural building from the early 19th century that I have an apartment in. I do think it must be the worse kept property in all Sweden. Bad PR for a country I love so much, even though I am absolutely sure the owners know nothing about this, yet!

Well my family is working hard now to get things in motion and working endlessly to force a restoration of this highly protected cultural property and I am sure everything will be fixed, sooner or later :) I feel I live in my home from home in some way, as I miss UAE and all my wonderful friends living there and ofc the magic sunsets! xoxo

 

 

 

 

 

 

 

 


louis vuitton - ss2020 resort

10 May 2019

 

 

 

 

 

 

 

As I looked thru the new Louis Vuitton collection by Nicolas Ghesquière I felt immidiate - You truly keep thru to your beliefs. A Louis Vuitton collection by this master has always been a mix between heritage and craftsmanship on one side - on the other side technology, innovation and a look into the future. This collection is no exception to the rules that applies by Ghesquière. As I as always tend to look for signs from history or rather get a blast from the past - BANG - 1980s is strong now - although in a new interpretation. The women look soo strong and independent, yet so feminine. That is not always easy to mix and make to a success. You did it again Ghesquière! xoxo

 

 

 

 

 

 

All images from www.vogue.com. Please click on image of your choice for a closer look.

 


chanel - virginie viard - ss2020 resort

10 May 2019

 

 

 

 

 

 

 

The first collection for Chanel with its new creative director is this, Chanel ss 2020 Resort. Viard has been working closely with master Karl Lagerfeld for many many years. She began working with Lagerfeld at Chloé. For Chanel she has worked for over 20 years with Lagerfeld where she helt the position as studio direcor. It would be wrong of me to compare the two creative directors as they have worked toghether for so many years. Who is who and who did inspire the other one in what look?  What I can say is that there is much evidence in this collection in form of a rememberance of earlier collections by Lagerfeld. In that sence she is keeping Chanel as Chanel should be, bringing her own more feminine softness and ease as i do believe is reflecting her woman´s perspecive. I do love Viards first collection and her I present my top looks and top details! xoxo

 

 

 

 

 

 

All images from www.vogue.com. Please click on image of your choice for a closer look.



best collections - rtw fall 2019 - part II

05 March 2019

 

 

 

 

 

Fendi

 

Givenchy

 

GUCCI

 

Haider Ackermann

 

Mulberry

 

 

 

Part II of RTW Fall 2019! (Click on image for a closer look or to download) xoxo

 

 

 

 

Off White

 

Saint Laurent

 

Tom Ford

 

Versace

 

Zuhair Murad

 

 

All images from www.vogue.com. Please click on image of your choice for a closer look.

 

 


best collections - rtw fall 2019 - part I

05 March 2019

 

 

 

 

 

Alexandre Vauthier

 

 

Alexander McQueen

 

 

Balenciaga

 

 

Burberry

 

 

Without any explanation why - Here I present my personal choice of best collections for rtw fall2019! I have looked thru all the collections, my choices of best collections are here only represented by 4 looks. (Although, the collections represented here has so much more to offer, so do not miss out on the entire collections at vogue.com)  Feels legit to mention that this selection of rtw 2019 will be diveded in 2 posts! (Click on image of your choice for a closer look or to download) Laters xoxo

 

 

 

Chanel

 

 

Dolce & Gabbana

 

 

Dries van Noten

 

 

Elie Saab

 

 

All images from www.vogue.com. Please click on image of your choice for a closer look.

 

 

 


Last update - and summery - 2018

30 December 2018

 

 

 

 

 

 

 

 

 

Hello chicks and dudes! Long time no seen. When I think about this blog - It feels legit to check in here to update you about the life of Alice in Wonderland and also provide you with a short summery of my 2018.

This year has made a hugh impact on me as a person. Ups and downs have made me grew a lot and empowered me in ohh so many ways:

 

Bottom 3 during 2018

1. My only true mutual acknowledged soulmate ever, passed away in april. I always thought we would end up together one day, although forced apart against our wills in july 2015. When we first met, like looking in a mirror. Two souls alike! His sudden death cut my heart and sorrow struck me down and still lingers on a daily basis. I will cherish all those private memories - his loving hands never letting go while sleeping, the way he looked at me, his kind and shy smile and our discussion about everyday life  <3

2. After this I could not stay in Stockholm. Therefor I ended my contract at LV in July (still miss my lovely work, team and customers badly) to flee away and travel the world with the ambition to get my mojo back in life.

3. I have made many final decisions during 2018 that also meant leaving people behind me that has drained me and my positive energy and taken my kindness, generosity and loyalty for granted during so many years. These decisions was not any sudden ones at all - yet no walk in the park - although necessary.

 

Top 3 during 2018

1. I have been discovering the world: Paris, London, Marbella, Miami - and during several months during fall - Dubai. I have fallen in love with Dubai and its boosting energy, therefor I will begin 2019 wtih another period of 3 months starting off today.

2. Dubai gave me the right energy to help me sort out a lot of things both private and professional. I truly got my mojo back bigtime late fall/winter and this has strengthen- and provided me with the right tools to set goals for my future.

3. This year has been an eyeopener in many ways. I now feel like an empowered woman - confident in myself and my choices. I have more then ever before received proof that my personality - based upon my belief that kindness, loyalty and strong ethics - is the right guidelines for my life.  I am always trying my admost to be the best person I possibly can be. 

 

This is all for me for now. My ride, bf Jenny, awaits to drive me to the airport. Lift-off Dubai! I adore that magic place in the world. What is not to love about Dubai? Well, I can not think about one single thing! Bye bye 2018 and ya all out there stay true to yourself and remember: Be kind, always!! xoxo

 

 

 

 

 

 

 

 

 

 


happy father´s day

11 November 2018

 

 

 

 

 

 

 

 

Today I celebrate my father, my rock! He is one of those fathers that are all about family and spreading love and joy constantly <3 That might not be so frequent nowadays with a family father that combines hard work and career with daily quality time with his children? As I grew up my father went from being a DJ to working with cars (exclusive cars and old muscle cars). I do think music and cars has always been his passions in life. Therefor we have always had a DJbooth at home and a variety of old and new cars due to season :) He has also always been a bit of a rascal. Going against the flow and being a bit naughty, hehe! I have soo many stories about him to just tell a few:

 

- He taught me how to drive at age 4. I was sitting in his lap drivning a muscle car where our county house is. At this time I do think it was the Plymouth RoadRunner 69´ 440 sixpack or the Dodge Charger 68´with a 426 Hemi. I was a genious from childhood recognizing cars, well taught by my father as we always went to muscle cars meetings all over Sweden.

-As I was little I was all into tennis. Everyday after dads work, often late evening/night we went out in the neighboorhood playing tennis at the schoolyard. We also bought special french cheeses from a local posh cheese store at Sibyllegatan and hided those bits at the schoolyard to the rats:) At least until the local newspaper (Östermalmsnytt) wrote about at a ratinvasion at the schoolyard.

-As I started to be interested in horses and got my first own horse on my 12th birthday, daddy walk the horse and cuddle it and took care of it everyday after work. Even though he was so scared and my little shagaya arab was a wild creature in every sense. All for his daughter.

-As me and my friends started going to a teenager disco, my father was always there for security. He took a limousine or hummer from work and collected all my friends from all over town and left us off at Elverket. He waited outside those few hours until the disco closed. After, he drove all the children to make sure they made it home safely after midnight. 

- I also remember that our family always had a sense of "everybody is welcome". For instance I remember a Halloween party when I was about 7 years old. As my family is well connected, we got to use the English Embassey in Stockholm for that party. We invited ALL the kids around my age from school, and I am talking about 60 kids!! All these kids arrived at the Embassey while the parents was refuses to enter due to diplomatic and security rules and left the kids at the gates. This is one thing with my family, always welcoming and generous. 

 

 

Well well, a walk down memory lane from a wonderful upbringing in the best of familys. I could not ask for more as I always had uncondintional love. I am that kind of person that always tend to go all-in with my interests in life and I have always been supported by my family. Now I am off for a dinner at my grandparents. Today is "Happy father´s day" so we have to celebrate my wonderful grandpa too.  I do expect a traditionl Swiss Fondue for dinner tonight! Laters beeps! xoxo

 

 

 

 

 

 


without you

20 October 2018

 

 

 

 

 

 

 

 

 

 

20th of October 2018: Today, 6 months since you left this world behind! And 3 years since he/them broke our lingering hands and forced us apart! I still grieve daily although I know you are in a better place now! I escaped Stockholm and tried to run away from tears to get my mojo back in life, I am on my way now although I will never forget you and us. I will never forget our hopes for a future together and acknowledging a soul mate. I promise to continue beliving that we have "The Fountain" as reassurance! In loving memory xoxo

 

 

 

 

 

 

 

 


louis vuitton - philip corne

19 October 2018

 

 

 

 

 

 

 

 

You must know about now that I am a bit of a geek when it comes to learing about the luxury global fashion industry :) Both from a fashion science and ethografical perspective, I just suck up"lesson about luxury fashion" preferable from relevant forums or traditional news. 

Recently, at B&T Breakfast Club, Louis Vuitton Australia’s non-executive director Philip Corne, who’s also the non-executive chairman of Cure Cancer Australia held his speech: ‘Retail marketing, how it’s changing and what you can do to stay ahead of the curve’. That man truly confirm many of my personal analysis of the luxury market, both from my academic studies of it and from all my years of working within luxury fashion retail. Therefor, in no particular order I choose to show you some sentences that are spot-on right and gives me a reassurrance that I am not alone with some of my thoughts about luxury fashion:

 

"At LVMH and in particular Louis Vuitton – you have a chairman, major shareholder, and company that is never satisfied – if 3 words are spoken – innovation and creativity are 2 of them – the drive for growth is relentless.

The consumer today – unlike the past – has the power of information at their finger-tips. The world can be shopped from anywhere any time.

In my mind however – what has always been true remains the true. It starts with your product – is it genuine – does it have a clear point of difference – does it have a market – can it be priced effectively into that market – are margins sufficient to produce an appropriate return – is the business scalable – the need to embrace relentless attention to detail and who is your competition both existing and potential?

An added complexity is that having the best product is not enough. Assuming all the boxes above can be ticked then the questions remain:

What is the brand story and how to tell it?
Is it genuine?
Can it stand the test of time?
How to communicate to your current and potential client?
When has this ever been different?

The mode of delivery may have changed but the objective and message remain the same.

I hear much about luxury – an easily used word – apparently now you can purchase luxury toilet paper – computers etc. I hear that personalisation is luxury, surprise and delight is luxury, client experience is luxury, scarcity is luxury – maybe.

In my view the currency of luxury today is trust – trust in product, providence, sustainability, retail environment and trust in the fact that relationship takes precedence over transaction – understanding that if the relationship is established the transaction will follow and trust must be consistently maintained over time.

In terms of marketing therefore regardless of the method of delivery the brands that in my view will win are those that understand these basics and have at the centre of all they do an obsession with having the client as the reason for their existence.".

 

 

Take a moment and think about this sentences and what they tell about the time we live in and what effect contemorary living has on the luxury fashion market. Earlier on at this blog I have posted many clips and texts about LVMH and Louis Vuitton (check out by my searchfunction above). Feels legit for me as I have been in perfect company during these 2 last years. / xoxo

 

 


lvmh - luxury fashion market - china

10 October 2018

 

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During my Fashion Science education at Stockholm University I was thrilled to learn not just about fashion in terms of fashionhistory, fashionmedia, luxury fashion, creating image and branding or dresshistory, but sooo many courses was also about the global fashionmarket, economy within the fashionindustry and also about the aspects of nationality in fashion both contempory and historically. To add up to this,  all those courses of ethnology keeps me on my toes especially in areas of customer behaviour within the luxury fashionindustry of today.

Of course I try, even though my BA was taken almost 2 years ago,  to keep up with the constant changes at the global fashion market. Of course, I do try to keep you, my faithful readers, updated as well :)

I have read a lot of articles on-line these last few days about the reason for the recent fall of luxury fashion stocks. As I am still all into LVMH and Louis Vuitton ofc, this is my first priority . Apparently this drop is a result of how Chinese customs authorities are stepping up border checks on returning travelers, confirming speculation on social-media networks and deepening a selloff in luxury companies’ shares. LVMH Chief Fiancial Officer Jean-Jacques Guiony said: “The Chinese authorities have some laws that are being enforced with some more strength at times, which is what we’re seeing now”. Last weeks social media reports has reported that China is stepping up border checks in an effort to curb the flow of unauthorized imports of luxury fashiongood as from luxury fashionhouses as Louis Vuitton, Gucci and so on.(Apparently the Chinese market of this luxury fashion is about a third of the industry´s sales and a majority of its growth. I do seems akward that LVMH shares should drop, as for example the last quarterly report is increasing accordingly with analyst forecasts. Although the market is the market and national political decisions always affects shares somehow, shortterm at least)

You might not have knowledge about the word "Daigou Market"? Well, it is a parallell market or some even call it the gray market of imports. For example Chinese residents buy Louis Vuitton luxury products overseas, where prices are lower, then sell these goods with profit on their retur back home to China. This affects the nation fashion companies stores. LVMHs Guiony said about this that it "is not something that we welcome or that we try to promote.". He also add that there are company limits of number of items that customers can buy at the stores, as I know myself for a fact working at Louis Vuitton in Stockholm for such a long time. Guiny also stated that: Despite the risk of unauthorized arbitrage in LVMH’s goods, the company has no plans to equalize prices in China and abroad.

 

This is all about the subject for now!

 

Btw, are you interested in similiar articles about the luxury fashion market there is some long articles and even clips from fashion forums at this website (just search with key words) One of my favourite clip is from a forum held Oxford, starring the head of LVMH Bernard Arnault, and I choose to enclose it below once again. xoxo

 

 

 

 


Image of Fondation Louis Vuitton © Iwan Baan from www.lvmh.com


crown princess victoria - fashion

07 October 2018

 

 

 

 

 

 

 

 

 

I still, ever since the start of my work with the thesis about Crown Princess Victoria and fashion, follow her every fashionable movement :) As I now live in Dubai I was curious if she had ever been here? Well, it seems she has been here on several occations, both in private and as official (pic from 2011).

I wonder how she will dress the next time she visit the Middle-East, as she will visit Amman and Beirut in a couple of weeks? Will she have a different approach to fashion, as she have changed her choices enourmosly since my thesis. I do think this change was a result of my work closely with the Royal Court and at the Royal Castle during fall/winter 2016-2017.  I made many fashion suggestions in order to make her choices in fashion improve her branding and marketing as a CrownPrincess, a member of the Swedish Royal family and representing Sweden and Swedish companies. If you wanna read more, you may seek at this site. One post, as an example, you may read thru link here! xoxo

 

 

 

Picture from www.svenskdam.se. 


dubai - last days

07 October 2018

 

 

 

 

 

 

 

The last days has gone by soo fast! Loved every minute of them <3 One of my bffs arrived last wednesday so we have really been busy. I want to show her as much as possible of my lovely paradise on earth, Dubai! Every day and night has been filled with exploring!

The top of these last days was a Friday birthday celebration and then a Saturday spent with a couple of friends at his own amazing place Al Habtoor Polo Resort & Club. You all know my love for horses, although my sport is dressage! It is amazing to see a sport with magnificant horses that I never experienced before, polo! Thrilling sport in an amazing enviroment! Loved it! xoxo

 

 

 

 

All images from www.alhabtoorpoloresortandclub.com

 


louis vuitton ss2019 - space

03 October 2018

 

 

 

 

 

 

 

 

Paris FashionWeek is now ended for this season! What a show of modernity and innovation in future fashion genious Nicolas Ghesquière for Louis Vuitton. Although, hold up! I am not gonna provide any analysis yet, only express that I am impressed, deeply impressed! Here I provide my personal choice of best looks and some detail images from the collection. House of Louis Vuitton is something truly special for me and this makes me long back to my collegues at Louis Vuitton. Might be back there this winter, or? xoxo

 

 

 

 

 

 

 

 

All images from www.vogue.com. Please click on image of your choice for a closer look.

 

 


paris fashionweek - part V

02 October 2018

 

 

 

 

 

Alexander McQueen

 

 

The most wanted always comes late :) Alexander McQueen was pure magic: Powerful women with a whole new approach armed for the future in the most beautiful way. Very very strong and innovative fashion forward collection by Sarah Burton. Pure love! 

Chanel, as strong as ever keeping to its classic with new cuts, materials, silhouettes and twists! J´adore!

Superexcited to see how Nicolas Ghesquière with his collection for Louis Vuitton will mesmerize me tonight! A show that feels like the grand finale of Paris FashionWeek, before it even started! High high expectations in other words.

 

xoxo

 

Chanel

 

 

All images from www.vogue.com. Please click on image of your choice for a closer look

 


paris fashionweek - part IV

01 October 2018

 

 

 

 

Valentino

 

Elie Saab

 

 

Part IV of my top collections updates from Paris FashionWeek is on! The best is yet to come I presume? Waiting for the big three for me: Alexander McQueen, Chanel and of course Louis Vuitton <3 As usual I do presume those collections will get there own posts here, one by one! Will see? xoxo

 

 

 

Givenchy

 

Poiret

 

Hermes

 

All images from www.vogue.com. Please click on image of your choice for a closer look

 

 


paris fashionweek - part III

29 September 2018

 

 

 

 

 

Alexandre Vauthier

 

Celine

 

Haider Ackermann

 

 

 

So, this is part three of my presentation, out of personal taste, of the best looks from the best collections during shown at on-going Paris Fashionweek. (For you who follow this blog on mobile, make sure to click on image of your choice for a closer look). A few days left of this wonderful fashionweek and if you ask me, the best is yet to come. High high expectations for up-coming collections from fashionhouses as Alexander McQueen, Chanel and ofc Louis Vuitton <3 xoxo

 

 

 

 

Maticevski

 

Balmain

 

Zuhair Murad

 

 

All images from www.vogue.com. Click on image of your choice for a closer look.

 

 


paris fashionweek - part II

27 September 2018

 

 

 

 

Isabel Marant

 

Paco Rabanne

 

Rochas

 

 

Update out of personal choice of best collections and best looks RTW SS2019. (As usual: Click on image of your choice for a closer look)

xoxo

 

 

Chloe

 

 

Off-White

 

Ann Demeulemeester

 

 

All images from www.vogue.com.


Paris fashionweek - part I

26 September 2018

 

 

 

 

 

Saint Laurent

 

 

Paris fashion, j´adore!!! What a start of this FashionWeek <3 Here are the top-notch collections so far and ofc my choice of best looks. Want them all! xoxo

 

 

 

Dior

 

Jacquemus

 

All images from www.vogue.com. Click on image of your choice for a closer look.


gucci - alessandro michele - ss 2019

25 September 2018

 

 

 

 

 

 

 

 

 

Once again, this feeling I get from discocering fashion designed and presented by Alessandro Michele for GUCCI, a feeling of recognition. A similar feeling as in Marcel Proust's "In Search of Lost Time" when the Madeleine cake, after being dipped in the lindenflower tea and brought to the mouth, gives overwhelming rise of memories from history! I feel so much more for fashion when the factor of historical recognition has a major part in the innovation of fashion!  This visionary way of looking at fashion that reflect on todays society, is based upon history and provides hope for a more innovative and promising future. In the new collection presented yesterday for GUCCI, I fall into the future while living the 70s-80s in a Parisian bar surrounded by the most inspiring creative people possible. Having a blast!

In one of the worlds most famous essays ”The Dandy”, Baudelaire sanctifies the dandy as the last hero of modern life a man who tries valiantly to preserve an aristocratic rule of conformity in the face om rampand cosumerism. I feel that Alessandro Michele thru GUCCI and thru the historical aristocratical produce something that we recognize, but can not find out exactly what. I have learned so much about fashionhistory and philosophers opinion about fashion. Purdy writes for example that Simmels brilliance lies in his ability to elucidate this tension between social pressure and personal freedom at every moment in the fashion cycle. Simmel expressed that the whole history of society is reflected in the striking conflicts, the compromises, slowly won and quickly lost, between socialistic adaptation to society and individual departure from its demands. Alessandro Micheles has, in this respect, a magic way of expressing personal freedom in todays fashion. Alessandro shows individuality in a most expressive form and yet it get socially wide accepted. With this collection the designer for GUCCI proves again his vurm and knowledge for history, litteratur, religion and art. He puts in his knowledge and creative mind in a bowl and then his magic fingers picks up the elements in an choosen specific order, that only he can master, and everything falls in the right place.  With this collection I am feeling a blast from Paris. A blast from the 70s and 80s of French glamour. Alessandro, is one of very few creative designers of today, that keeps being legit with every new collection in an innovative way. He is like an idol to me an I am proud to call me a hysteric fan.

Here I present a few of my choice of top female looks from his latest collection for GUCCI ss2019. Amaxing amazing! xoxo

 

 

 

 

 

 

 

 

 

Images from www.vogue.com. Please click on image of your choice for a closer look.

 

 


gucci - before presentation - ss 2019

25 September 2018

 

 

 

 

 

ROLAND BARTHES AU PALACE, 1978. ALL PHOTOGRAPHS © PHILIPPE MORILLON COURTESY: PHILIPPE MORILLON

AT THE PALACE BAR, 1979 (LOULOU DE LA FALAISE, CAROLINE LOEB, THADÉE KLOSSOWSKI DE ROLA AND MOUNIA). ALL PHOTOGRAPHS © PHILIPPE MORILLON COURTESY: PHILIPPE MORILLON

 

 

 

I was baffled when seeing on www.gucci.com the inspirational pictures choosen to be a glimpse of what to come with the presentation of GUCCI ss2019 by master Alessandro Michele in Paris. These pictures are not just providing an air of the atmosphere in Paris at that moment in time or its nightlife. The first picture have a very special person featured – Roland Barthes.

Why did this get me going? Well, I wrote many years ago on this website, during the period Ignasi Monreal did a GUCCI campaign, how I felt a need to use an academic approach based upon Roland Barthes theories to make an interpretation of the fashion images/paintings in that campaign.

Nowadays I tend to be a bit of a nerd in the way I make my analysis from my academical perspecive, ethnology and of course: Art and fashion science. This proves how much my studies at Stockholm University and my vurm for art and especially fashion portraits really has changed my own approach when looking at fashion images or paintings. When I analyze GUCCI looks, campaigns and so forth, it takes infinitely longer for me now than it would have take before my academic studies. This is master Alessandro Micheles fault as he challenge me with his vurm for history, art and beauty – therefor creates looks that are complete further then meets the eye – it tingles the brain and warms the heart.

I tend to use a method founded by this theorist Roland Barthes as a way to systematically analyze images. Barthes' theory lays upon his notions about two orders of designation. He calls these orders: denotation and connotation. In the second scheme, connotation, also includes myths and symbols. A myth in Barthes' sense is a story which within a culture explains or perceive any aspect of reality or nature. Barthes argues that a myth is culture's way of thinking about something; a way of explain something. The myth is denoted the importance of the second order, and the myths is the human need to put labels on things to understand them. The third way for the designation of the second degree Barthes calls for symbols. A sign becomes a symbol in the convention and use obtained a significance that makes it stand for something else.

Theorist Hall explained that Barthes denotation is the simple, basic, descriptive level, where consensus is wide and most people would agree on the meaning. On the second level - connotation - are these signals / signs that we have been able to "decode" in a simple way by using our conventional conceptual classifications to read their meaning, giving a broader perspective through other types of codes - "fashion language" - which connects them to broader themes and meanings. These bind them with what we can call the wider semantic field in our culture: ideas about the "elegance", "formality", "simplicity" and "romance". The second order then, as in a wider meaning is no longer a descriptive level of obvious interpretation. Here we begin to interpret the completed signs in terms of social ideology - the general beliefs, conceptual frameworks and values ​​in society.

Now, it is just up to me to look at each look from the new GUCCI collection and try to understand what story magician Alessandro Michele wants to share with his choice of designs and styling. In addition to this I must ofc take in the ”room” or rather the theater where the looks are presented and the movement inside it and what music that will function as a guidline to interpretation. Soon, very soon it is showtime! xoxo  

 

 

 

 

SERGE GAINSBOURG AND CATHERINE DENEUVE AT THE PALACE, 1980. ALL PHOTOGRAPHS © PHILIPPE MORILLON COURTESY: PHILIPPE MORILLON

CAMPBELL'S SOUP SHIRT, 1974. ALL PHOTOGRAPHS © PHILIPPE MORILLON COURTESY: PHILIPPE MORILLON

 

ALL IMAGES IN THIS POST FROM WWW.GUCCI.COM.