mulberry - #BEYONDHERITAGE
Johnny Coca was showing his collection for Mulberry the very first day of London Fashionweek. We already has got a glimpse of the collection for aw2018 and the words #BEYONDHERITAGE. The collections feels very British and very modern, ofc with a blast from the past! The looks are completed on the catwalk with wonderful hats :) We fashionistas all now that fashion is fast nowadays and the new luxury is being first. Just as the show finished on the catwak, the entire collecion became available to shop online thru Mulberry`s website and network of stores. About this Mulberry CEO Thierry Andretta said about customer behaving: "They want to have things immediately- they don’t want to wait!" - "It’s important that we’re able to communicate with the customer that from this moment on, you have the full collection available.”
Conclusion: Modern collection with respect for the British heritage and modern in terms of respect for the new idea of luxury as laying upon fast consumption! Below I show the best looks that I would love to wear myself! xoxo
All pictures from www.mulberry.com. Please click on image of your choice for a closer look.