crown princess victoria - colorful changes

19 July 2018

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The Swedish Crown Princess Victoria has just been celebrated on her birthday. Hurray hurray!! Today, as I had a bit of time to spare, I went on-line thinking about what impact I still might have on her dress choices. Maybe I am too presemptuous? I was thrilled that last week the Swedish Royal Fashionblog in Svensk Damtidning, wrote that the Crown Princess has done it again. The Crown Princess has made a huge change in her fashion choices during these last 2 years and for instance dares to stand out in colorful looks. I love it! Actually, that was one of my many suggestions in a change of style that I expressed in my fashion scientific thesis at Stockholm University: "For Sweden in time - Crown Princess Victoria and dress in royal duties". The thesis is available through Stockholm University in Swedish (English abstract) thru link here

Let me tell you a bit about the thesis: I got the opportunity to work closely with members of the Royal Court for my thesis. The reason behind that I actually was the first person accepted to look into the choices for royal wardrobe are many. I wrote a little about it in my "introduction" to the thesis. Anyway, never before had contemporary Swedish royalty and fashion been theoretical analyzed, also in comparison with other contemporary European royal families and with a background in the history of royalty and fashion (huge thanks also to BBC documentary "Tales of Royal Wardrobe"). Although the focus with interviews, questionnaires and visual material lay on the Crown Princess Victoria and her fashion choices in the creation of her image and her as a brand. One part of the essay was an analysis about the creation of the wedding exhibition "Royal Wedding Gowns 1976-2015". I interviewed, amongs others at the Royal Court, the head of the Kungl. Husgerådskammaren Margareta Nisser-Dalman, who was an incredibly charming lady with deep academic knowledge, wide experience and huge attentions for details that contributed enourmously. The interview with Crown Princess Victorias stylist Tina Törnqvist, was one part of the material. Although, her choices I felt was way too conservative, so suggestions in thinking different in royal dress choices had to be done I thought. Her stylist wanted her to be modest, not to stand out so much etc. I on the other hand, based upon history and primarily from British Royalties historically, wanted the Crown Princess to "pop out". I wanted her to wear vintage (as she did after the thesis as she wore some of Queen Silvias dresses from the 70s with huge impact even in Vogue). I wanted her to be bold and stand out in vibrant colors and patterns (as for instance British Queen Victoria did as she always staged herself in public and on paintings to be the middle of attention with her dresschoices). I wanted her to choose more national designs and more sustainable fabrics, as now she does. Since the beginning of my research I always sent my drafts to the Royal Court (2016). At my last visit at the Royal Castle during that period I was informed that the Crown Princess herself was most interested in my work and was about to read the thesis in full. To me, it seems that I did have a huge impact. It seems the Crown Princess has taken in my many suggestions and now choose her looks in a different way then before. Even though her stylist has been given all the credit for this transformation in media, I do think the credit should be due to the Crown Princess herself. Like Queen Victoria of Britain I am certain she will be a great Swedish Queen Victoria in the future, a fashionable one too :) 

About the essay, I've cut out a bit in the long academic degree justification here, although I must add that my academic background does not only consist of fashion science. I also studied many courses, for more then a year, in ethnology and primarly courses about creating image based upon topics as class etc. Stockholm University Institution for Media Studies wrote: An ambitious essay on a hitherto barely researched topic of importance to Swedish contemporary fashion culture. The paper covers a wide range of materials, from interviews to press photographs and an exhibition, using a flexible approach in its analysis, where interesting observations and thoughts are linked to relevant prior research. You show independence and originality as well as great commitment in your thinking. An important work that is characterized by commitment and creative independent thinking.

Sometimes I do think I want to continue my studying and sometimes I do think I want to get the chance to work in some way with one of my fav topics "Royal Fashion" Well, who knows what the future has in store for little me! The fashionworld is soo much larger then Alice little Wonderland.:) xoxo

 

 

 

 

 

 

 

All images from www.svenskdam.se. Please click on image of your choice for a closer look.

 

 


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