The Global Fashion Conference 2016

19 April 2016




Today I got an invitation from Paula von Wachenfeldt at the Fashion Center at Stockholm University (See below the pasted invitation for GFC).

When I checked out the fact about this thrilling event I discovered that one at my collegues at Imagegroup AB is headspeaker at the conference, namely Charlie Andersson. According to the conference website, link here, Charlie present his contribution as this:

"Luxury consumption has increased in Sweden, and the other Scandinavian countries, during the last decade. International fashion brands like Prada, Chanel and Céline are opening standalone stores in Stockholm and other brands are in the pipeline to join them very soon. But how did the Swedish market mature to this point? How has the view of luxury consumption changed in Sweden? And more importantly: why has it changed? And what will it look like in the (near) future?
Imagegroup AB, where I am Head of Marketing and PR, has played a key role in changing the perception of luxury in Sweden. In my keynote I will expand on what defines the Swedish luxury consumer market and the changes it has gone through for the past decade. 
Imagegroup AB was founded in 1980’s. It is a franchisee company for Bottega Veneta, MaxMara and Mulberry and the multibrand store concept NK Access stocking brands like Valentino, Dolce & Gabbana, Céline, Gucci, Balenciaga, Alexander McQueen and Loewe."


GFC - GLOBAL FASHION CONFERENCE 2016 Stockholm University (takes place on the 20-21st October this year)

Tradition and Innovation: Challenges for Fashion and Luxury in the 21st century

Fashion and luxury have a long history in common since fashion was the luxury of the upper classes in early modern society. In contemporary times, access to fashion and luxury has become widespread due to economic and social development. What is more, the digital progress and the considerable influence of online trading, social media and the latest 3D technology are changing sales dynamics and consumer behaviour. As a direct consequence, luxury, in particular, has become global and makes its presence felt in everyday life. What is also noticeable is how the world of fashion and luxury is considering the process of change and just as importantly cultural roots and new technologies, while embracing the values of sustainability.

Sweden represents an example of how tradition and innovation can blend successfully and has a global presence on the fashion scene. Stockholm is recognized for its progressive stance on new media and fashion-related technology while preserving cultural values embedded in Swedish society.

We may say that fashion and luxury in the 21st century are facing new challenges and opportunities bringing together tradition and innovation. Therefore Stockholm University, the Centre for Fashion Studies, is promoting on the 20th and 21st of October 2016 the fifth edition of GFC – Global Fashion Conference with the aim of stimulating the international debate around fashion and luxury as social and cultural expressions. With a multidisciplinary approach and more than two hundred participants GFC2016, the two-day conference will be the leading international discussion forum for academics, entrepreneurs, designers, professionals and business representatives on the topics of fashion and luxury

Themes suggested:

1. Luxury and Fashion: • The essence of luxury • Luxury as craftsmanship and tradition • Taste and quality: lifestyle issues • Luxury as an industry • Luxury as cultural production • Luxury and technology • The emotional aspects of luxury and fashion

2. Luxury, Fashion and Technology • Digital Retail and Consumption (E - and M-Commerce) • 3-D Printing and alternative modes of production • Fashion and New media • Wearables and the Internet of things • On-line co-creation process and branding • Smart materials • The economy of happiness and fashion

3. Luxury, Fashion and Sustainability • The essence of sustainability • Designers and Brands: Advances on sustainable fashion • Craftsmanship, tradition and sustainability • The circular economy and the global fashion industry • Smart cities and sustainable fashion • Fashion and the sharing economy • Combining sustainability and growth for fashion businesses • How to manage the supply chain in terms of Corporate Social Responsibility

4. Stockholm: The Nordic Fashion Tech Capital • City and daily elegance • Trendsetting • Innovation and Creativity • Communicating culture: fashion city and social media

Other proposals on each and every one of these four topics are very much welcomed

You must submit your abstract before May 31st, 2016 to: (The title of the abstract should be no longer than 12 words, and the abstract itself should have between 250 and 400 words and up to five keywords. Abstracts will be reviewed by the Scientific Committee of GFC2016. The language of the conference is English and oral presentations are limited to 15 minutes)